Some B2B teams are everywhere on LinkedIn. We pull their playbook apart.
Most teams aren't on LinkedIn yet, and that's fine. The ones that are didn't try harder, they just built a system. We took the best ones apart so your team can borrow whatever fits.
The research
How real B2B teams take over LinkedIn.
Every breakdown maps who posts, what they post about, and how a whole team makes one company impossible to scroll past.
beehiiv
How beehiiv's team turned LinkedIn into their biggest channel, with founder posts, fast team comments, and a company page that talks like a human.
Read the breakdown
What the breakdowns keep showing
It's simpler than it looks.
Start with two or three
You don't need the whole company. The teams that stick begin with the few people who already want to post, then grow from there.
Make it easy to start
Nobody's stuck for ideas. They're stuck on the blank page and a packed week. Take those away and people keep going.
Pick your lane
Each person posts about the thing they already know best. Nobody has to turn into a writer overnight.
Everyone sounds like themselves
One company, lots of real voices. You end up all over LinkedIn because it's several people, each in their own corner.
What is LinkedIn team strategy?
LinkedIn team strategy, sometimes called team branding on LinkedIn, is just the system behind who posts, what they post about, and how a whole company shows up instead of one lonely founder. It sounds big, but most teams start with two or three people and a simple weekly rhythm. Winning at this has little to do with writing talent. It's mostly just more people showing up, regularly, about things they actually know.
Ready to get your team posting?
Postiv helps your team plan, write, and actually keep going, without it eating anyone's week. Even if no one's posting yet, you can start this week.
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