Built Your App? Now Get Users.
You already built the hard part. Learn how SaaS founders, indie hackers, and vibe coders use LinkedIn to get their first 1,000 users without a marketing budget.
The Problem
You Shipped. Nobody Came.
You spent weeks (or a weekend with AI) building something great. You launched it. And then... crickets. Sound familiar?
What Most Founders Do
- ✗Post on Product Hunt once and hope for the best
- ✗Share a launch tweet that gets 3 likes
- ✗Spam Reddit and get downvoted
- ✗Go back to building and ignore marketing
What Actually Works
- Build an audience before you launch
- Share your building journey on LinkedIn
- Let content compound into inbound leads
- Use AI to stay consistent without burnout
Resources
The SaaS Founder Marketing Playbook
27 guides covering everything from your first LinkedIn post to scaling to 1,000 users. Start with the cornerstone, then go deep on what matters most for your stage.
You Vibe Coded Your App — Now Get Your First 1,000 Users
The cornerstone guide for vibe coders. From code to customers using LinkedIn as your #1 growth channel.
Content Marketing for Bootstrapped Startups
The LinkedIn-first content marketing playbook. 800 monthly searches, written for founders with zero ad budget.
Developer Marketing: Reach Technical Audiences
How developers can market their products to technical audiences on LinkedIn without feeling salesy.
SaaS SEO: LinkedIn as Off-Page Strategy
How LinkedIn content drives the signals that improve your search rankings. The social-to-search flywheel.
10x Your Product Hunt Launch With LinkedIn
The pre-launch, launch day, and post-launch LinkedIn playbook that amplifies your Product Hunt results.
Startup Marketing Strategy: Zero Ad Budget
Comprehensive guide to getting traction as a startup when you have no money for ads.
Indie Hacker Marketing: Build in Public
Why LinkedIn beats Twitter for building in public, plus content frameworks and revenue milestone templates.
How to Market Your App: LinkedIn-Led Growth
The complete guide for founders. Profile setup, content strategy, community building, conversion tactics.
How to Get Your First SaaS Users Without Ads
SaaS-specific first-user acquisition. Free tier strategy, LinkedIn thought leadership, beta programs.
Plus 18 more guides on SaaS growth hacking, app launch strategies, side project marketing, and more.
Browse all guidesWho This Is For
Built for Every Type of Founder
Whether you vibe coded your app in a weekend or have been bootstrapping for a year, the playbook works the same way.
Vibe Coders
Built an app with AI in a weekend. Now you need users. LinkedIn content turns your building story into a customer acquisition engine.
Indie Hackers
Solo building, shipping fast, bootstrapping revenue. LinkedIn is where your build-in-public updates become inbound leads.
Technical Founders
You can write code but not marketing copy. AI tools handle the content creation so you can stay focused on product.
Bootstrapped Startups
No VC money, no marketing budget, no problem. LinkedIn organic is the highest-ROI channel for zero-budget founders.
From Zero Users to Inbound Leads
A proven 4-step framework that works for any SaaS founder.
Optimize Your Profile
Your LinkedIn profile is your landing page. Make it clear what you built, who it's for, and how to try it.
Share Your Journey
Build in public. Share wins, failures, metrics, and lessons. Authenticity beats polish every time.
Post Consistently
3-5 posts per week. Use AI to draft, you add the insights. Consistency beats virality.
Convert Followers
Engage with comments, start conversations in DMs, and make it easy for interested followers to try your product.
AI-Powered
You Built the App.
Let AI Handle Marketing.
Postiv helps SaaS founders create professional LinkedIn content without becoming full-time content creators. Generate posts and carousels that sound like you, schedule them, and get back to building.
- AI posts that match your founder voice
- Carousel creator for product updates
- Content calendar and scheduling
- $1 trial — schedule a month of posts in 30 min
FAQ
Frequently Asked Questions
LinkedIn organic content is the highest-ROI channel for bootstrapped SaaS founders. It costs nothing, reaches B2B decision-makers directly, and compounds over time. Post 3-5 times per week sharing your building journey, product insights, and industry expertise. Most founders see their first inbound leads within 60-90 days.
For B2B SaaS, yes. LinkedIn posts have a 24-48 hour content lifespan vs minutes on Twitter. The audience is primarily professionals and decision-makers, and LinkedIn's algorithm actively promotes content from individual creators. Twitter is better for developer tools and consumer apps.
Focus on four content pillars: building journey updates (revenue milestones, lessons learned), product insights (how you solved specific problems), industry expertise (frameworks and tactical advice), and customer stories (results and use cases). Avoid corporate jargon — write like you're talking to a fellow founder.
Absolutely. The vibe coding movement is exploding, and founders who share their AI-assisted building journey on LinkedIn are getting massive engagement. The key is transparency — share what you built, how AI helped, and the real challenges of turning a vibe-coded project into a business.
Most founders see profile views increase within 2 weeks, first DM conversations within 30 days, and actual signups within 60-90 days of consistent posting. The compound effect means months 3-6 typically generate 3-5x more results than month 1.
Yes — tools like Postiv help you generate LinkedIn posts and carousels while maintaining your authentic voice. AI handles the structure and formatting while you provide the insights and expertise. Most founders cut their content creation time by 70% using AI assistance.
Stop Building in Silence
Your app deserves users. Start creating LinkedIn content that turns your building journey into a customer acquisition engine. Try Postiv free — no credit card required.
LinkedIn Marketing for SaaS Founders
For SaaS founders, indie hackers, and vibe coders, LinkedIn is the most effective platform for getting your first users without a marketing budget. Unlike paid ads or cold outreach, a LinkedIn content marketing strategy creates a compounding asset that generates inbound interest over time.
The rise of vibe coding has created a new generation of builders who can ship apps fast but struggle with distribution. LinkedIn solves this by connecting you directly with your target audience — other professionals, potential customers, and industry leaders who want to follow your journey.
Whether you are focused on developer marketing, SaaS SEO, or launching on Product Hunt, the guides above walk you through every step. Postiv AI helps founders create professional LinkedIn content without spending hours writing — so you can focus on building your product.