LinkedIn for Consultants.
Share What You Know Every Week.

Pick the buyer you most want to work with, choose three to five topics you could talk about for years (your content pillars), and post on a rhythm you can keep. Mix posts that teach, tell a story from real work, share an opinion and show a result. Use your personal profile as the main channel, reply to the comments you get, and judge the strategy over months, not weeks. In Postiv, Bob plans each week from your pillars, your own material and what is working in your niche, so the strategy turns into posts you can write.

One to three times a week is a realistic baseline when client work comes first. Consistency matters more than volume: a rhythm you keep for a year beats a burst you drop after a month. Pick fixed posting days, plan the week in one sitting and write in one block. In Postiv you set your posting days and slots, and Bob builds each weekly plan around them.

Post about the problems your clients bring you, how you work, what you see in real engagements (anonymised), your opinions on your field, and results you can share with permission. That gives you five pillars: problems, method, stories, opinions and proof. Skip generic tips anyone could write. Specifics from your own work are what show you know the field.

Show the situation, what you did and what changed, and leave the client unnamed unless you have their permission. A short story, a before and after, or a carousel that walks through your method all work. Pin your best case study, a framework carousel or your booking link in the Featured section of your profile, and ask happy clients for a recommendation. In Postiv you can add case studies, decks and reports to your knowledge base so Bob drafts from real work, then turn a framework into a carousel on your brand.

Both are rules of thumb for balancing types of posts. They are not LinkedIn rules, and sources define them differently. The 4-1-1 rule is usually given as: for every six posts, four share other people's useful content, one is your own original content and one promotes your offer. The 3-2-1 rule is often given as three posts that teach, two that share a story or an opinion and one that promotes. For a consultant, take away the useful part: keep offers a small share of what you post, and make your own experience the biggest share.

They come from consulting practice, not from LinkedIn, and there is no single official list: the 5 C's and 7 C's differ from one source to the next. The rule of 3 usually means organising an argument or recommendation in three points, because three is easy to follow and remember. It also makes a good post structure: three points, three steps, three mistakes. If you have your own framework, whatever you call it, it is strong post material, and a carousel is a natural way to show it.

Only if it starts from you. Generic posts come from a model that has nothing to go on. In Postiv, each profile has a writing style (tone, structure, vocabulary, hooks and your own instructions), and Bob drafts from your knowledge base, such as your website, case studies, videos and notes, instead of inventing examples. You can tell Bob what happened with a client this week and get a first draft in your voice, then finish it in your own words. Nothing goes to LinkedIn until you schedule it.

For most independent consultants the personal profile does the work: people hire people, and a personal profile is where the conversations happen. A company page can support it, for example for a small consultancy building a brand. Postiv schedules to personal profiles and company pages from one calendar, so you can post as yourself and as the firm without switching tools.