How beehiiv's team ended up everywhere on LinkedIn
We analysed hundreds of posts from beehiiv's most active people to map the exact system behind it. Here's how it works, who does what, and how to copy it with a team of any size.
The short version
- →10 people, 183K+ combined followers, each posting in their own lane, not repeating one message.
- →The CEO leads the narrative with radical transparency. The team carries the rest.
- →The quiet half of the strategy is comments: 75% of the CEO's posts get a teammate within the hour.
- →Sales is the most active department. Every prospect who checks a rep's profile sees a believer.
- →You don't need 40 people. Start with two or three who actually want to post.
You can’t open LinkedIn without seeing them
The CEO sharing exact revenue. The COO first in the comments. The Head of People posting hiring updates. The sales team demoing the product in public. Open LinkedIn on any given Tuesday and someone from beehiiv is in your feed. It feels coordinated without feeling corporate, which is the hard part to pull off.
So we did the obvious thing. We pulled the public data on beehiiv's most active profiles to find out what's actually going on. How often do they post? What kind of content works? And most importantly, how does the team move together once someone hits publish?
beehiiv has 100+ employees, so there are more people posting than we cover here. But these ten profiles paint a clear picture of the system, and every part of it is something a smaller team can copy.
Nobody repeats the same message. Each person owns a corner of the story, so the company shows up from every angle at once.
Meet the cast
Ten people, ten different lanes. Here's everyone before we go deep.
The ten voices, one by one
Who does what, why it works, and the one thing to copy from each.
Tyler Denk
View LinkedIn profile ↗The founder who sets the narrative.
Tyler mixes personal founder stories with transparent company metrics. It reads like a founder talking to other founders, not polished corporate comms. About 75% of his posts mention beehiiv, but the company is woven into a personal narrative rather than being the only point.
His best hooks are contrarian opinions, vulnerability, or specific numbers. Never generic, never corporate, always something you stop scrolling for.
The unfair advantage is radical transparency. He posts exact figures, $13M to $23M ARR growth, a $2M MRR milestone, $34M annualised, the numbers most founders hide. He makes them the headline.
- ✓ Company milestones with exact numbers (ARR, MRR, headcount)
- ✓ Personal stories about burnout, lifestyle, and founder life
- ✓ Hot takes and polarising opinions
- ✓ Product launches and feature updates
- ✓ Newsjacking with a beehiiv angle
Dan Krenitsyn
View LinkedIn profile ↗The operator who shows up first.
Dan posts his own operational stories, but his quiet superpower is timing. He commented on Tyler's posts 66 times, roughly every other post, usually within minutes. Early engagement from a senior account is a strong signal to the algorithm, and it's where a post starts to travel.
His best post was the story of doing 100 one-on-ones when he joined. It pulled 2,023 likes and 123 comments because it made operations feel human.
He doesn't need to be a content machine. He posts his own stuff and makes sure the biggest posts get a fast, high-authority comment.
Wendy McMahon
View LinkedIn profile ↗The outside authority.
Wendy is beehiiv's strategic advisor and the former CEO of CBS News. Her presence serves a completely different purpose than Tyler's or Dan's: credibility and reach from a different audience.
Only about 20% of her posts mention beehiiv. The rest is media-industry leadership, personal stories, and career pivots. When she does mention the company, it lands with people a startup founder would never reach organically.
The lesson: a high-profile advisor who actively posts extends your brand into entire networks you don't have access to.
Daniel Berk
View LinkedIn profile ↗The product evangelist.
Daniel discovered beehiiv, became obsessed, and DM'd Tyler. Over nine months he kept roughly 240 touchpoints going before getting hired as the first sales employee.
His profile is essentially a sales engine. He tells the story of how he got hired, shows customer outcomes, demos the product, and uses beehiiv himself for a podcast and a local newsletter.
He's a living case study for the product he sells. Every prospect who checks his profile before a call sees a believer, not a pitch.
Jacob Schonberger
View LinkedIn profile ↗The B2B relationship builder.
Jacob is the most beehiiv-focused poster on the team. His content centres on the Ad Network: partnerships, revenue milestones, conference appearances, and hiring.
His top post announced that Swapstack had been acquired by beehiiv. It worked because it was both a company update and a personal milestone.
His posts target newsletter operators, media buyers, and potential ad-network partners. He's the team's commercial relationship builder in public.
Isidora Torres
View LinkedIn profile ↗The employer brand.
Isidora is the team's employer-branding engine. Her posts are about hiring, team culture, company milestones, and her own professional journey, in both English and Spanish.
She isn't selling the product. She's selling the team. Her hiring posts read like a personal invitation, and they bridge into the Latin American talent market.
J.T. Levin
View LinkedIn profile ↗The sales leader who leads by posting.
J.T. joined in early 2025 as VP of Sales and has posted consistently since. His content blends product launches, hiring, and industry commentary, always from a sales leader's seat.
He backs every major launch and uses hiring posts as proof of momentum. Prospects see a confident, growing company before they ever book a call.
Jess Coppinger
View LinkedIn profile ↗A quiet, high-impact voice.
Jess doesn't post often, but when she does she gets disproportionate engagement, especially in the comments. Her support-team hiring posts regularly pull 350 to 460 likes.
Her tone is warm, casual, and community-first. She mixes professional content with personal moments, which turns her comments into a real conversation. Roughly one post a month still drives hiring applications and builds trust.
Kanishka K.
View LinkedIn profile ↗The data storyteller.
Kanishka has been at beehiiv for more than three years and helped build the content system that now drives millions of impressions a month. She joined through a cold email to Tyler.
She doesn't post for reach alone. She posts to make beehiiv the authority on newsletter data. When she shares that paid subscriptions earned $19M in 2025, up 138%, that becomes content the whole industry references.
Dane Miller
View LinkedIn profile ↗The new voice finding its feet.
Dane shows what it looks like when a team member is just getting started. He's new to posting consistently and finding his voice, mixing launch reposts with genuine reactions like "I work here and still wasn't prepared for how much we dropped today."
Every team program needs people willing to take that first step. Dane is taking it right now, and that's exactly how the others started too.
The 10 biggest posts of all time
Eight of the ten are Tyler's. The pattern is clear: opinions, vulnerability, and exact numbers beat polished announcements. Tap any post to read it.
How a post travels
The most interesting part of beehiiv's LinkedIn presence isn't who posts. It's what happens in the minutes after.
We found 120+ team-member-to-team-member comment interactions in the data. When one person posts, the team shows up fast, and the network sees beehiiv from several people at once.
Tyler posts
Dan comments in minutes
Leaders + company page join
A few teammates repost
The network sees beehiiv, again
Who comments on whom
| Who | On | Times |
|---|---|---|
| Dan Krenitsyn, COO | Tyler Denk | 66× |
| Daniel Bae, CFO | Tyler Denk | 30× |
| Tyler Gillespie | Dan Krenitsyn | 21× |
| Noah Pryor, CTO | Tyler Denk | 16× |
| Brian Bishop, Biz Dev | Tyler Denk | 13× |
| Jacob Hurd, Co-Founder | Tyler Denk | 10× |
The company page comments like a person
The beehiiv page commented on team posts 54 times, 26 on Tyler's alone. Informal and playful, never corporate bot-speak.
The content types that win
Average likes per post by format. The winners all earn a reason to exist in the feed.
That 🐝 in their names
A tribal identifier. See the bee in someone's name and you instantly link them to beehiiv. It's free brand reinforcement that works all day and costs nothing.
And it's not enforced. Some of the most senior people skip it, which keeps the whole thing feeling organic instead of mandated from the top.
Tyler Denk · Jacob Hurd · Jess Coppinger · Olivia Carney · Preeya Goenka · Jacob Schonberger
Dan Krenitsyn · Daniel Bae · Noah Pryor · Wendy McMahon
Steal the system: your starter plan
You don't need beehiiv's brand, audience, or headcount. Run the operating system at your size.
Pick two or three willing people
Start with whoever already wants to post. Consistency from a few beats silence from many. Add people once it's working.
Give everyone a lane
Founder narrative, ops stories, sales evidence, hiring, data. Different angles, same company. Nobody repeats the same message.
Make the comments a habit
When someone posts, the others show up in the first hour. It's the quiet half of the strategy and the easiest to copy.
Lead with transparency
Real numbers and honest stories get screenshotted and shared. Polished announcements don't.
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More breakdowns
- The short version
- Overview
- Meet the cast
- The ten voices
- Top 10 posts
- How a post travels
- What wins
- The bee
- Steal the system
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