The Ultimate LinkedIn Graphics Dimensions Guide

If you're looking for the right LinkedIn graphics dimensions, there are a few key numbers you'll use constantly. For most link previews and single image posts, you'll want 1200 x 627 pixels. For your profile picture, it’s 400 x 400 pixels, and for your personal banner, it’s 1584 x 396 pixels. Nailing these sizes from the start is the easiest way to look professional on the platform.

A Quick Reference for LinkedIn Dimensions

Getting your image sizes right is crucial for making a good impression on LinkedIn. When images are the wrong size, they can end up looking blurry, stretched, or awkwardly cropped, which instantly makes your brand feel less polished. Every visual element has its own set of rules, from your profile picture to an event banner, and they're all designed to look sharp on both desktop and mobile.

Think of this guide as your definitive cheat sheet. I've pulled together all the key specs into one place so you can stop guessing and start creating visuals that actually work.

Here’s a quick visual overview of the most common dimensions you’ll need for personal profiles, banners, and posts.

As you can see, each placement uses a different aspect ratio to make sure your content looks its best and grabs attention.

LinkedIn Graphics Dimensions Quick Reference Chart

For those times when you just need the numbers and don't have time for a deep dive, this table has you covered. It's a quick summary of the most common specs you'll need.

Use this chart to quickly find the exact dimensions, ratios, and file limits for whatever you're working on.

If you're managing visuals across multiple platforms, it’s helpful to have a solid reference for each one. For instance, this detailed Instagram post size guide is another great resource to keep handy.

Nailing Your Personal and Company Page Visuals

Think of your LinkedIn profile and Company Page as your digital storefront. The first impression you make often comes down to your visuals—specifically, your profile picture and background banner. Getting these right is your first step toward building a professional presence that people take seriously. These aren't just decorative flourishes; they're strategic assets that instantly signal who you are and what you're about.

LinkedIn has very specific dimensions for these core graphics, and for good reason. Sticking to their specs prevents weird cropping, blurry images, and ensures you look sharp on any device, from a massive desktop monitor to a smartphone screen.

Personal Profile Picture and Banner

For your personal profile, two graphics matter most: your headshot and the background banner behind it. Each serves a different purpose and has its own set of rules.

• Profile Picture: Aim for 400 x 400 pixels. This perfect square ensures your face is clear and recognizable, even when it’s shrunk down to a tiny thumbnail in a comment thread.
• Background Banner: The official dimensions here are 1584 x 396 pixels. This is your personal billboard—a wide, panoramic space to showcase your professional brand, a major project, or your company's mission.

A common mistake is forgetting that your profile picture overlaps the banner on the bottom left. You have to design around it. Keep any critical text, logos, or contact info out of that "safe zone," especially since the layout can shift slightly on mobile devices, hiding even more of your banner.

Company Page Logo and Cover Photo

Just like personal profiles, Company Pages have their own visual branding elements that need to be pixel-perfect to look professional.

• Company Logo: Stick to 400 x 400 pixels. This is the icon that appears next to every single post, update, and comment from your company. A crisp, high-resolution logo is non-negotiable for brand recognition.
• Company Cover Photo: The recommended size is 1128 x 191 pixels. Notice how this banner is much wider and shorter than the personal one; it's designed to fit the specific layout of a Company Page.

Your company cover photo is prime real estate. Use it to announce a new product, show off your team culture, or highlight a powerful tagline. The key is to keep the design clean, simple, and on-brand.

Optimizing your page is about more than just a great cover photo. If you want to build a page that truly attracts followers and drives business, take a look at these LinkedIn company page best practices. Getting these core visuals right is the foundation for everything else.

Designing High-Engagement Images for the LinkedIn Feed

In the endless scroll of a LinkedIn feed, your image dimensions are far more than just a technical spec—they're a critical part of your engagement strategy. Get them right, and your content commands attention. Get them wrong, and you risk awkward cropping that makes your brand look sloppy.

For years, the go-to standard for a single image post has been the landscape format. LinkedIn recommends 1200 x 627 pixels, which is a 1.91:1 aspect ratio that’s become a familiar sight. When paired with great copy, posts using these dimensions tend to see engagement rates around 4.85%. It's a solid, reliable choice. You can dig deeper into post-size optimization over at SocialRails.com.

Using these specific dimensions is your best bet for ensuring your visuals display correctly across both desktop and mobile devices, preventing any part of your message from getting awkwardly cut off.

Choosing the Right Format for Your Content

While the classic landscape format is a safe bet, the modern feed—especially on mobile—has made square and vertical formats incredibly popular. Each format has its own strengths, and knowing which one to use for your specific content can make all the difference.

• Landscape (1200 x 627 pixels): This is the traditional choice, perfect for sharing links and single images. It works exceptionally well for wide photographs, event banners, and certain data charts that need a horizontal layout.
• Square (1080 x 1080 pixels): The 1:1 aspect ratio is a workhorse. It looks great on both mobile and desktop, offering a clean, balanced presentation. This format is a favorite for infographics, quote graphics, and company announcements.
• Vertical (1080 x 1350 pixels): When it comes to mobile, this format is king. It takes up significantly more vertical space on a smartphone screen, effectively pushing other posts out of view and creating a more focused, immersive experience for the user.

Pro Tip: If you know your audience is primarily on mobile, lean into the 4:5 aspect ratio (1080 x 1350). These taller images dominate the screen, making it much harder for someone to scroll past without stopping to look.

Technical Best Practices for Flawless Images

Getting the dimensions right is half the battle. The other half involves a few technical details that ensure your graphics always look crisp and professional, avoiding common pitfalls like blurriness or slow load times.

First off, choose the right file type for the job. For any graphic that includes sharp lines, text, or logos, PNG is your best friend. It preserves quality without the blocky compression artifacts you sometimes see with other formats. For photographs, a high-quality JPG is usually the way to go, striking a great balance between image clarity and file size.

Here are the key technical specs you'll want to keep in mind for all your feed images:

• Maximum File Size: 5 MB
• Supported Formats: JPG, PNG, GIF
• Recommended Resolution: While 72 DPI is the standard for web, I often find that exporting at a higher resolution and letting LinkedIn handle the compression can result in a sharper final image.

Mastering these dimensions and technical settings ensures your visuals don't just get seen—they get noticed for the right reasons. A pixel-perfect image reflects the quality of your brand and is often the first step to stopping the scroll and starting a real conversation.

Crafting the Perfect LinkedIn Carousel (as a PDF)

LinkedIn carousels are a true powerhouse for sharing deep expertise and telling a compelling story. What you're actually doing is uploading a PDF, but LinkedIn presents it as an interactive, slide-by-slide experience. This format is brilliant for breaking down complex ideas, walking through case studies, or laying out a step-by-step guide.

To create a carousel that really works, you need to nail the dimensions from the very beginning. While there are a few options, two specific formats have become the go-to choices for maximizing engagement and ensuring your content looks sharp on every device.

Choosing Your Carousel Dimensions

Most professionals stick with the 1:1 aspect ratio, and for good reason. A canvas of 1080 x 1080 pixels gives you a clean, balanced square that looks fantastic on both desktop and mobile. It’s predictable, easy to design for, and you never have to worry about awkward cropping.

If you want to command more attention on mobile, try the 4:5 aspect ratio at 1080 x 1350 pixels. This taller, vertical format takes up significantly more of the screen on a phone, which is where most people are scrolling. It’s an excellent choice for highly visual content that needs to make a big impression.

The square format isn't just a trend; it's a proven performer. Carousels designed at 1080 x 1080 pixels tend to see engagement rates hovering around a very healthy 6.60%. Although LinkedIn allows for massive documents, keep in mind that the highest-performing carousels usually stay under 20 slides to hold onto their audience's attention.

Technical Specifications for Carousels

Getting the technical details right is crucial. Mess this up, and you'll face upload errors or a blurry, unprofessional-looking document that undermines all your hard work.

• File Format: Always save and upload your document as a PDF. This is the only format that triggers LinkedIn’s carousel viewer.
• File Size: The official limit is 100 MB, but you should aim for much smaller. A lighter file means a faster load time for your audience.
• Slide Count: You can go up to 300 pages, but don't. The sweet spot for keeping people engaged is almost always between 5 and 15 slides.

Best Practices for Designing Engaging Slides

A great carousel is more than just a correctly sized PDF. The design of each slide is what keeps people swiping. Think of it as creating a cohesive visual journey.

Your first slide is the hook. Your last slide is the call to action. Everything in between needs to build momentum and deliver real value.

Here are a few tips to get you started:

• Nail the Cover: Your first slide has one job: stop the scroll. Use a bold headline, a provocative question, or a striking image to grab immediate attention.
• Stay on Brand: Use your brand’s colors, fonts, and logo consistently. It builds recognition and makes your content look polished and professional.
• Prioritize Readability: Keep your text short and punchy. Use a large, clear font and stick to one main idea per slide to avoid overwhelming your reader.
• Guide the Swipe: Simple visual cues like arrows, progress bars, or page numbers subconsciously encourage people to keep going.
• End with a Strong CTA: Don’t leave your audience hanging. The last slide should clearly state what you want them to do next—ask a question, invite comments, or point them to a link.

For a more in-depth look at building these visual narratives, check out our complete guide to creating an effective LinkedIn carousel post.

Getting Graphics Right for Articles and Link Previews

When you share an article on LinkedIn—whether it's a native post or a link to your website—the image that appears is your first, and sometimes only, chance to grab someone's attention. This visual is often the deciding factor in whether they scroll past or click to read more.

Thankfully, LinkedIn keeps things simple here. For both articles and external link previews, one size is king: 1200 x 627 pixels. This dimension gives you a 1.91:1 aspect ratio, which has become the go-to standard across social media. Sticking to these specs ensures your image looks sharp and professional on desktop and mobile, without any weird stretching or awkward cropping that can instantly make your content look amateurish.

Making Sure Your Website Links Look Perfect

Ever shared a link to your website only to see LinkedIn pull a random logo or a completely unrelated picture from the page? It’s frustrating, and it kills your click-through rate. You can take control of this by using an Open Graph (OG) tag.

This is just a little piece of code you add to the <head> section of your webpage. It specifically tells social platforms like LinkedIn what image, title, and description to display.

The key tag for your visual is og:image. It looks like this:

<meta property="og:image" content="https://yourwebsite.com/path/to/your/image.jpg" />

By setting this up, you dictate how your content appears. When you point this tag to a sharp, well-designed 1200 x 627 pixel graphic, you guarantee a polished and professional preview every single time anyone shares a page from your site.

Designing Article Headers That Get People to Read

The same 1200 x 627 pixel dimension is also what you'll use for the header image when you publish an article directly on LinkedIn. This is the big banner image at the top of your post, and it's also the thumbnail that shows up in your followers' feeds.

A great header image does more than just fill a space; it sets the tone for your article and gives readers a quick visual cue about the topic. It has to be compelling enough to stop the scroll.

Here are a few tips for creating headers that turn views into reads:

• Add a Strong Headline: Overlaying the article's title (or a punchy version of it) directly onto the image can immediately reinforce your message and hook the reader.
• Use High-Quality Visuals: Steer clear of cheesy, overused stock photos. Instead, use professional photography or custom graphics that feel authentic to your brand.
• Keep it On-Brand: Stick to your company's colors, fonts, and overall style. This consistency helps build brand recognition and trust over time.

For anyone serious about building an audience or driving traffic with long-form content, nailing these visual details is non-negotiable. If you want to dive deeper into creating great posts, check out our guide on blogging on LinkedIn. A thoughtfully designed header can transform a simple article into a powerful tool for building your authority.

A Complete Guide to LinkedIn Ad Dimensions

Getting your LinkedIn advertising creative just right is a game of pixels. To run a successful campaign, your visuals need to be sharp, professional, and perfectly formatted for the platform. If you get the specs wrong, you risk having your ads rejected, seeing poor performance, or just looking out of place in a professional feed.

This guide is your go-to reference for nailing the technical details of every major LinkedIn ad format. We'll cover everything from the exact pixel dimensions and aspect ratios to file size limits and other must-know requirements.

As you can see, each ad format is designed to fit naturally into the LinkedIn feed, but each has its own unique visual footprint that you need to account for.

Single Image Ad Specifications

The single image ad is a classic for a reason—it's versatile and effective for everything from driving traffic to promoting a new whitepaper. For the most reliable results, you should aim for 1200 x 627 pixels. This creates a standard 1.91:1 aspect ratio that works well across the board.

Of course, LinkedIn offers flexibility for different placements:

• Square (1:1): Use 1200 x 1200 pixels. Square ads are fantastic on mobile because they take up more of the screen, making them harder to ignore.
• Vertical (1:1.91): At 627 x 1200 pixels, this is a mobile-first format designed to fill a user's entire screen as they scroll.

No matter which size you choose, make sure your final file is under 5 MB. Stick with JPG or PNG formats to keep your images looking crisp.

Carousel Ad Dimensions

Carousel ads are a fantastic way to tell a multi-part story or showcase several products in one interactive unit. The key to a good carousel is consistency. Each image card needs to be the same size to create a seamless swiping experience for the user.

For that reason, LinkedIn is strict on this one: a 1:1 aspect ratio is required for all carousel cards.

We strongly recommend using 1080 x 1080 pixels for each card. This ensures your visuals are high-resolution and look great on any device, from a large monitor to a small smartphone.

Your carousel can have anywhere from two to ten cards. Each individual image card can be up to 10 MB, which gives you plenty of headroom for high-quality graphics.

Video Ad Requirements

Video is arguably the most engaging format on LinkedIn, but it also comes with the most varied set of specifications. The platform supports a wide range of aspect ratios, so you can tailor your creative to your specific goals and production style. When you're working with user-generated content, it's especially important to get the details right. For a deeper dive, check out this guide on UGC LinkedIn video ad specifications.

Here’s a quick look at the supported ratios:

• Landscape (16:9): The traditional video format you'd see on YouTube. It's best for desktop viewing.
• Square (1:1): A great all-rounder that performs consistently well in both desktop and mobile feeds.
• Vertical (4:5 or 9:16): These taller formats are built for an immersive, mobile-first experience and command the most attention on phones.

Your final video file should be between 75 KB and 200 MB. While LinkedIn allows videos up to 10 minutes long, don't feel like you need to use all that time. In our experience, the best-performing video ads are short and punchy—usually under 30 seconds.

To make it even easier to keep track, here’s a quick-reference table comparing the key ad formats.

LinkedIn Ad Format Specifications

By mastering these ad dimensions, you're setting your team up for success. You can create creatives that are not only compliant with LinkedIn's rules but are also optimized to perform well, helping you avoid frustrating rejections and get a better return on your ad spend.

Common Questions About LinkedIn Graphics

Working with LinkedIn's image specifications can sometimes feel like hitting a moving target. Let's tackle some of the most common questions and roadblocks people run into, so you can make sure your visuals always look sharp and professional.

One of the biggest headaches is image quality. You spend time creating the perfect graphic, upload it, and it comes out looking fuzzy or pixelated. What gives? It usually boils down to two culprits: either the original file was too low-resolution, or LinkedIn's own compression algorithm did a number on it. The best way to sidestep this is to always start with a high-quality image that meets their recommended dimensions.

Why Do My LinkedIn Images Look Blurry?

Blurry images are almost always a result of uploading a file that's too small or using the wrong format for the job. LinkedIn will compress any image you upload, so giving it a high-quality original is your best line of defense.

Here's how to fight back against the blur:

• For graphics with text, logos, or sharp lines: Always, always save and upload your file as a PNG. This format is lossless, meaning it preserves crisp details far better than a JPG.
• For photographs: A high-quality JPG is your best bet. It strikes a great balance between visual clarity and a manageable file size.

What Is the Best Image Size for Mobile Viewers?

This is a crucial one, since most of your audience is scrolling on their phones. To really grab their attention, you want to use formats that command more vertical screen real estate. Your standard landscape images are fine, but they don't have the same stopping power.

For the best mobile experience, you absolutely want to focus on square (1080x1080 pixels) and vertical (1080x1350 pixels) images. They fill up the screen on a smartphone, look more immersive, and almost always drive better engagement.

Can I Use Animated GIFs on LinkedIn?

Yes, you can! LinkedIn supports animated GIFs in posts, and they're a fantastic tool for injecting a bit of personality or demonstrating a quick process. They're a proven scroll-stopper.

Just make sure to keep the file size under 5MB. For dimensions, simply follow the same aspect ratio rules you would for any other static image post.

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