When you're sharing a link or a single image on LinkedIn, the sweet spot is 1200 x 627 pixels. For a square post, you'll want to aim for 1080 x 1080 pixels. Getting these LinkedIn graphic dimensions right isn't just a technical detail—it's crucial for looking professional and making sure your content shows up exactly as you intended, without any weird cropping.
Your Complete LinkedIn Dimensions Cheat Sheet
If you’ve ever uploaded an image to LinkedIn only to see it get blurry, pixelated, or cut off in the worst possible spot, you know how frustrating it can be. Every visual you post, from your profile picture to an ad creative, is a direct reflection of your brand's attention to detail.
Think of this guide as your definitive reference for all the essential LinkedIn graphic dimensions. I’ve put together everything you need—pixel sizes, aspect ratios, and file size limits—for all the common formats. Nailing these specs means your content will look sharp and professional on any device, whether it’s a desktop monitor or a phone screen.
To give you a quick overview, here’s a visual summary of the most frequently used graphic types and their core dimensions.
As you can see, LinkedIn uses a mix of formats. Profile pictures stick to a simple square, while post images and covers need that wider, landscape orientation to look their best.
LinkedIn Graphic Dimensions Quick Reference Chart
I've built this table as a quick-lookup resource for designers, marketers, or anyone creating visuals for LinkedIn. Bookmark this page and come back to it whenever you need to double-check a size before you export. It’ll help you maintain a polished and consistent look across the entire platform.
| Graphic Type | Recommended Dimensions (Pixels) | Aspect Ratio | Max File Size |
|---|---|---|---|
| Personal Profile Photo | 400 x 400 | 1:1 | 8 MB |
| Personal Cover Photo | 1584 x 396 | 4:1 | 8 MB |
| Company Logo | 400 x 400 | 1:1 | 4 MB |
| Company Cover Photo | 1128 x 191 | 5.9:1 | 4 MB |
| Feed Post Image | 1200 x 627 (Landscape) | 1.91:1 | 5 MB |
| Feed Post Image | 1080 x 1080 (Square) | 1:1 | 5 MB |
| Carousel Slide | 1080 x 1080 | 1:1 | 10 MB |
| Article Feature Image | 1200 x 644 | 1.86:1 | 10 MB |
| Event Cover Image | 1776 x 444 | 4:1 | 4 MB |
Having these specs handy is the first step. In the sections below, we’ll dive deeper into the specific nuances of each graphic type, including tips for dealing with responsive layouts and file optimization.
Optimizing Your Personal and Company Profile Graphics
Your LinkedIn profile is your professional storefront, and its graphics are the first thing people notice. Getting the dimensions right for your profile picture and cover photo isn't just about looking good—it’s about making a powerful first impression that screams credibility. These two visuals work in tandem to frame who you are professionally.
Your personal profile picture needs to be at least 400 x 400 pixels, a perfect 1:1 square. Even though LinkedIn crops it into a circle, uploading a high-resolution square image keeps it from looking fuzzy. A good rule of thumb is to center your face but leave a little breathing room around the edges so the circular crop doesn't cut you off in a weird way.
Then there's your personal cover photo, that big banner at the top of your profile. This is a much larger piece of visual real estate, calling for an image that's 1584 x 396 pixels. That’s a wide 4:1 aspect ratio, giving you plenty of space to showcase your personal brand, a key message, or what you're all about.
Personal vs. Company Profile Graphics
While personal profiles give you that generous banner space, company pages play by a slightly different set of rules. The company logo, for its part, sticks to the same 400 x 400 pixel recommendation as a personal profile pic, which helps maintain brand consistency across the platform.
The big difference is the company cover photo. It’s quite a bit smaller and wider, coming in at 1128 x 191 pixels. This skinny format demands a more focused design. You have to get your core message across with simple, clean visuals that don't look cramped. If you're just starting out, learning how to make a LinkedIn business page that uses these dimensions well is a critical first step.
Designing for the "Safe Zone"
Here’s where a lot of people trip up: responsive design. Your beautiful cover photo looks one way on a desktop but gets cropped on mobile and tablets. If you're not careful, LinkedIn's automatic adjustments can chop off essential information.
The solution is to design within a "safe zone." This just means keeping all your critical elements—logos, text, contact info, or key images—smack in the middle of the graphic. Leave plenty of empty space around the top, bottom, and side edges to act as a buffer. It's a simple step that guarantees your main message gets seen by everyone, no matter what device they're using.
The impact of a well-designed cover is huge. Profiles with custom cover photos get up to 21% more views and 9x more connection requests. This prime real estate is seen far more often than your individual posts, making it a powerful tool for building your professional brand.
Remember to keep your file size under 8MB for that 1584 x 396 pixels cover photo to ensure it loads quickly for visitors. Keeping on top of these specs is what makes a digital presence feel sharp and professional.
Getting Your LinkedIn Feed Post Dimensions Just Right
Your LinkedIn feed is where the real action happens. Think of it as your ongoing conversation with your professional world. While your profile is your foundation, your feed posts are what keep you top-of-mind. Getting the LinkedIn graphic dimensions right for these posts is crucial for grabbing attention as people scroll.
For a standard single-image post, the magic number is 1200 x 627 pixels. This isn't just a random recommendation; it's a 1.91:1 aspect ratio that LinkedIn's algorithm loves, ensuring your image looks sharp and professional on both desktop and mobile without any weird cropping.
It might seem like a small detail, but it pays off big time. An image perfectly sized at 1200 x 627 pixels can boost your post's visibility by as much as 40%. Crisp, correctly displayed visuals simply perform better, leading to more clicks and higher engagement. If you want to dive deeper, this comprehensive LinkedIn post size guide has some great insights.
What About Link Preview Images?
Ever shared a link and had LinkedIn pull a random, awkwardly cropped thumbnail from the page? You can control that. The ideal size for a link preview image is, you guessed it, 1200 x 627 pixels.
This is managed by something called Open Graph (OG) tags. These are little snippets of code on your website that tell platforms like LinkedIn exactly what image, title, and description to show when your URL is shared.
- og:image: This tag points directly to the image you want displayed.
- og:title: This sets the bold headline for the link preview.
- og:description: This provides that short summary text underneath the title.
Taking a few minutes to set up these OG tags on your blog or website gives you full command over your brand's appearance. It's the difference between a professional, enticing preview and a sloppy, auto-generated one. For some great visual inspiration, check out these LinkedIn post examples.
Pro Tip: Make it a habit to create a custom Open Graph image for every single blog post and important page on your site. A high-quality, relevant image at that perfect 1200 x 627 dimension will make your shared links look instantly more clickable and polished.
Of course, perfect dimensions are just the starting point. The next step is to create engaging social media content that stops the scroll. The right size gets your foot in the door; great creative is what truly makes an impact.
Nailing Your LinkedIn Carousel and Video Posts
Carousels and videos are two of the most powerful formats you can use on LinkedIn. They’re fantastic for stopping the scroll, keeping people on your content longer, and telling a much deeper story than a single image ever could. But to get the best results, you need to get the LinkedIn graphic dimensions just right.
For carousels, the magic number for each slide is 1080 x 1080 pixels. Sticking to this perfect 1:1 square ratio is non-negotiable if you want top performance. The LinkedIn algorithm loves this format because it's built for mobile phones, which is where most people are scrolling. A square graphic simply fills more of the screen, making your post harder to miss.
This mobile-first thinking is absolutely critical for engagement. In fact, well-executed carousels can boost how long someone spends on your post by as much as 300%. We've also seen data showing that these multi-slide posts get around 45% higher engagement on average compared to a standard single-image post. If you want to dig deeper, check out these expert findings on LinkedIn image dimensions.
Carousel Technical Specs
To make sure your carousel uploads without a hitch and looks sharp on every screen, you need to stick to a few technical guidelines. Optimizing your files is key—a slow-loading carousel is one that gets scrolled past.
- File Type: You have two main options here. You can upload each slide as an individual JPG or PNG file. Or, a really common and easy method is to combine all your slides into a single PDF document.
- Max File Size: The limit is 10 MB. This applies whether you're uploading separate image files or one combined PDF.
- Slide Count: A carousel needs at least 2 slides and can have a maximum of 10.
If you're looking for a step-by-step guide on putting it all together, our post on how to post a carousel on LinkedIn walks you through the entire process.
Optimizing Your LinkedIn Video Dimensions
Video is a whole different beast, offering even more dynamic ways to tell your story. LinkedIn is surprisingly flexible with video, accepting a wide range of aspect ratios from vertical 9:16 all the way to a wide, cinematic format.
Pro Tip: Just because you can upload a wide video doesn't mean you should. I've consistently found that square (1:1) and vertical (like 4:5 or 9:16) videos perform best. They’re designed for the mobile feed, take up more screen real estate, and do a much better job of holding attention.
When it comes to file size, you've got a lot of room to play with. The maximum file size for a native video upload is a hefty 5 GB, and your video can be anywhere from 3 seconds to 10 minutes long. This gives you plenty of space to create high-quality, in-depth video content that truly resonates.
A Complete Guide to LinkedIn Ad Graphic Dimensions
When you're putting money behind your content, nailing the LinkedIn graphic dimensions is non-negotiable. Unlike organic posts where you might have a little wiggle room, ad creative has to meet some pretty strict specifications. Get it wrong, and you risk a rejected ad, awkward cropping, or a pixelated mess that tanks your ROI.
Every ad format is built for a different goal—whether it's driving traffic or capturing leads—and each has its own visual rulebook. Let's break down the specs for the most common ad types so your budget is always well-spent.
Here's a quick-reference table summarizing the key creative specs you’ll need for the most popular LinkedIn ad formats.
LinkedIn Ad Creative Specifications
| Ad Format | Recommended Dimensions (Pixels) | Supported Aspect Ratios | Max File Size |
|---|---|---|---|
| Single Image | 1200 x 627 | 1.91:1 (Landscape) | 5 MB |
| Single Image (Square) | 1200 x 1200 | 1:1 (Square) | 5 MB |
| Carousel Card | 1080 x 1080 | 1:1 (Square) | 10 MB |
| Video Ad | 480x360 to 1920x1080 | 16:9, 1:1, 4:5, 9:16 | 200 MB |
| Spotlight Background | 300 x 250 | 1.2:1 (Landscape) | 2 MB |
This table covers the essentials, but let's dig into the details and best practices for each format below.
Single Image Ad Specs
Single image ads are the bread and butter of LinkedIn advertising. They show up right in the feed and are perfect for promoting just about anything with one strong, compelling visual.
- Recommended Dimensions: The go-to size is 1200 x 627 pixels. This gives you a standard 1.91:1 aspect ratio that looks great on both desktop and mobile.
- Alternative Dimensions: For campaigns geared toward mobile users, you can also use square (1200 x 1200 pixels) or even vertical (720 x 900 pixels) formats to take up more screen real estate.
- Max File Size: Keep your image under 5 MB. Anything larger can cause upload errors and slow down the user experience.
Carousel Ad Creative Guidelines
Carousel ads are a fantastic way to tell a story or showcase multiple products in one interactive unit. Each "card" in the carousel gets its own image, headline, and link, making them incredibly engaging.
For these, you'll want to design each card at 1080 x 1080 pixels. This creates a clean 1:1 square that looks consistent and polished as people swipe through. You can use anywhere from two to ten cards, and each image can be up to 10 MB.
Pro Tip: Always design with "safe zones" in mind, especially for ads. LinkedIn will overlay your headline, CTA button, and company logo on top of your image. To avoid having crucial information covered up, keep text and important logos away from the corners and bottom edge of your graphic.
Video and Spotlight Ad Dimensions
If you really want to stop the scroll, video is the way to do it. LinkedIn is pretty flexible with video ads, supporting a wide range of aspect ratios from vertical (4:5 and 9:16) to square (1:1) and traditional landscape (16:9). The maximum file size is a generous 200 MB.
Spotlight ads are a whole different beast. These are the ads that dynamically pull in a user's profile picture to personalize the creative. They use a custom background image of 300 x 250 pixels and a smaller company logo at 100 x 100 pixels, making them a truly unique format to design for.
Common Questions About LinkedIn Graphic Dimensions
Even with a detailed spec sheet, you’ll inevitably run into little quirks when you’re deep in the design process. Getting your LinkedIn graphic dimensions just right often means navigating a few common hurdles that trip up even seasoned marketers. This section tackles the most frequent questions I hear, so you can solve problems fast and get back to creating.
Understanding the why behind issues like blurriness or weird cropping is half the battle. Once you know what causes them, you can build a workflow that prevents them from happening in the first place.
Why Do My LinkedIn Images Look Blurry or Pixelated?
This is easily the most common frustration, and it almost always comes down to two culprits: file size or compression. If you upload an image that's too small, LinkedIn has to stretch it to fit the designated space, which immediately causes that fuzzy, pixelated look.
The fix? Always start with a high-resolution canvas. When you're ready to export, stick to the recommended dimensions, like 1200 x 627 pixels for a standard link post image. Also, keep in mind that LinkedIn will compress your image. If you upload a file that’s excessively large, the platform’s automatic compression can be aggressive and degrade the quality.
A simple change in file format can work wonders. For any graphic with crisp lines, text, or logos, try exporting as a PNG instead of a JPG.
PNG files use a "lossless" compression method. This means they don't discard image data to shrink the file size, which is exactly what you want for keeping text and logos perfectly sharp.
What Are the Best File Formats for LinkedIn Graphics?
Picking the right file format isn't just a technical detail—it directly impacts how good your visuals look. The best option really depends on what kind of image you’re sharing.
- PNG (Portable Network Graphics): Your go-to for anything with text, logos, icons, or solid fields of color. PNGs keep those edges clean and prevent the artifacting you sometimes see around text in other formats.
- JPG (Joint Photographic Experts Group): This is the classic choice for photographs. JPGs offer a fantastic compromise between visual quality and file size, making them perfect for complex images with lots of color and gradients.
- PDF (Portable Document Format): This one is the secret sauce for LinkedIn carousels. You can lay out each slide in your design tool of choice, save the whole thing as a multi-page PDF, and upload it as a single "document" post. It's a surprisingly simple way to create an engaging, swipe-able experience.
How Do I Design for Both Desktop and Mobile Views?
Designing for a platform that works on countless screen sizes means you have to think responsively from the get-go. The key is to use the recommended dimensions and pay close attention to the "safe zones."
This is absolutely critical for cover photos. Make sure your most important elements—your logo, tagline, or call-to-action—are placed toward the center of the image. The outer edges are often trimmed away on mobile screens, and keeping your core message central guarantees it won’t get cut off.
For images in the feed, you’re generally safe sticking with a 1.91:1 landscape or a 1:1 square aspect ratio, as these translate well across devices. But before you finalize anything, do a quick preview. Check your draft on your phone and your desktop to catch any awkward cropping before your audience does.
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