Updated: February 2025

LinkedIn Sales Navigator Cost in 2025

Answer in 55 words: Sales Navigator Core lists at $119.99 per licence monthly (or $1,079.88 annually) in the US and €119,99 in the EU. Advanced jumps to $179.99/$1,679.88 ($164,99/€1.619,88) with collaboration tools, while Advanced Plus is custom from roughly $1,600 per seat each year. Annual and volume deals shave 20%+ off list pricing.

Building a full LinkedIn spend plan? Start with the pillar: LinkedIn Costs & ROI.

Sales Navigator turns LinkedIn’s data graph into an outbound system for sellers, founders, and partnership teams. Use this guide to compare regional pricing, understand discount levers, and build a playbook that pairs Sales Navigator insights with Postiv-powered content so every profile view becomes a warm conversation.

Jump to

• Pricing Overview
• Discounts and Free Trials
• Key Benefits That Justify the Cost
• "Who Viewed My Profile" Playbook
• Common Add-Ons and Integrations
• How to Lower Costs / Boost ROI
• FAQ

Pricing Overview

• Pricing is pulled from LinkedIn’s 2025 compare-plans page; taxes (VAT/GST) apply on top.
• Paying annually cuts costs by ~20% across Core and Advanced.
• Contracts can be negotiated when you bundle Recruiter, Job Slots, or LinkedIn Learning.

Discounts and Free Trials

• Annual commitments: Core drops to ~$99.99/mo, Advanced to ~$139.99/mo when billed yearly.
• Volume discounts: Buying 5+ seats often unlocks 10–20% off list; stack discounts by co-terming with other Microsoft or LinkedIn products.
• Startup perks: Microsoft for Startups grants eligible founders 75% off for the first four months.
• Promos and trials: New users usually receive a 30-day free trial; LinkedIn runs seasonal promos (Black Friday, fiscal year-end) with additional credits.

Key Benefits That Justify the Cost

1. Find hidden paths. Advanced lead filters (headcount, growth, seniority, past company) and Relationship Explorer surface prospects you’d never spot via basic search.
2. Prioritise intent. Account and lead alerts flag buyer activity—funding, headcount changes, recent engagement—so you strike when intent is highest.
3. Amplify outreach. 50 monthly InMail credits (Core) plus TeamLink introductions boost reply rates; LinkedIn reports sellers using these tools build 3.6× more decision-maker connections.
4. Scale collaboration. Advanced plans unlock shared lead lists, Smart Links analytics, and CRM integrations so teams orchestrate multi-threaded outreach.

📥 Download: Sales Navigator ROI Tracker (Google Sheet) — log InMail replies, meetings booked, and revenue influenced per seat to prove payback before renewal time.

"Who Viewed My Profile" Playbook

Sales Navigator shows the full list of people who viewed your profile over the past year. Treat those views as intent signals:

1. Filter by persona. Tag profile viewers by function, seniority, and account tier to focus on high-fit prospects.
2. Engage with content. Like or comment on their recent posts, then send a contextual InMail referencing their activity.
3. Publish consistently. TopResume notes profiles with professional photos get up to 21× more views. Keep your feed active with Postiv carousels and documents so prospects encounter you before outreach.
4. Log outcomes. Track replies and meetings triggered by profile views to quantify how Sales Navigator shortens prospecting cycles.

Common Add-Ons and Integrations

Sales Navigator rarely exposes verified email addresses (LinkedIn says only ~4% of profiles list them), so teams layer additional tools:

• Cognism / Kaspr: GDPR-compliant phone and email enrichment plus buying signals.
• Hunter.io, Skrapp, GetProspect: Domain-wide email search, validation, CSV exports for outbound sequences.
• RocketReach, UpLead, Apollo.io, Lusha: Massive B2B contact databases with CRM and sales engagement integrations.
• CRM sync: Native connectors push saved leads and InMail activity into Salesforce, HubSpot, Dynamics. Advanced Plus automates lead/contact creation.

Budget for these add-ons when modelling true cost per rep. Many vendors provide free trials—test enrichment quality before committing.

How to Lower Costs / Boost ROI

• Instrument every touch. Attribute pipeline influenced, meeting volume, and closed revenue back to Sales Navigator seats.
• Pair outreach with content. Use Postiv to schedule carousel “value drops” aligned to target accounts; warmer audiences lift InMail reply rates (LinkedIn cites a 71% higher response when you engage first).
• Negotiate bundles. Combine Sales Navigator with Recruiter Lite or LinkedIn Learning to secure better per-seat pricing during renewal.
• Rotate seat ownership. If only part of the team uses Sales Navigator intensively, reassign licences quarterly to keep utilisation near 100%.

FAQ

Is Sales Navigator worth it for solo founders?

Yes—if you run structured outreach weekly. The tool pays for itself when even one additional client closes per quarter. If you only prospect sporadically, stick with Premium Business and upgrade later.

Can I share one licence across multiple reps?

LinkedIn’s terms prohibit sharing logins. Instead, buy the right number of seats and reassign them when roles change. Shared logins also muddle CRM attribution.

How do I secure a discount?

Bring data to renewal conversations: utilisation reports, pipeline influenced, comparison quotes from other tools. Commit to longer terms, pay annually, or bundle with Recruiter or ads to unlock better pricing.

What happens to my saved leads if I cancel?

You retain saved lists but lose access to advanced filters, alerts, and the full "Who Viewed" history. Export priority accounts before downgrading.

Further Reading

• LinkedIn Costs & ROI
• Is LinkedIn Premium Worth It?
• LinkedIn Advertising Costs
• LinkedIn Learning Cost