Key terms
A plain-language glossary of the words you will see in Postiv, and where to find each one.
Written by Jan van MusscherUpdated October 2, 2026
Postiv uses a handful of words with a specific meaning. This glossary explains each one and tells you where to find it in the app.
The basics
| Term | What it means | Where to find it |
|---|---|---|
| Bob | The AI agent inside Postiv. He plans, writes, designs and schedules with you. | Ask Bob on Home, or New chat in the sidebar |
| Workspace | Your Postiv account space, also called an organization. It holds your team, profiles, knowledge and content. | The workspace switcher at the bottom of the sidebar |
| Profile | A LinkedIn personal profile or company page that Postiv writes for and publishes to. | Settings, then LinkedIn Accounts |
| Chat | One conversation with Bob. Posts, carousels and images are made inside chats. | Chats in the sidebar |
| Draft | A post, visual or carousel you have not scheduled yet. | Drafts in the sidebar |
Planning
| Term | What it means | Where to find it |
|---|---|---|
| Home | Bob's weekly plan: your progress, a box to ask Bob and the ideas he prepared. | Home in the sidebar |
| Content idea | A suggestion from Bob for one post, tied to a content pillar. Click Create post to turn it into a draft. | The cards on Home, or See all ideas |
| Content pillar | A recurring theme you want to be known for. Bob rotates through your pillars, up to five per profile, when he plans. | Foundation, and the Content pillars section on Home |
| Weekly Publishing Goal | How many posts a week you aim for, set by picking your posting days. | Foundation, in the profile settings |
| Scratchpad | A shared pinboard for half-ideas, links and screenshots. Items fade after 30 days and feed Bob's weekly planning. | Scratchpad in the sidebar |
What Bob knows about you
| Term | What it means | Where to find it |
|---|---|---|
| Foundation | Everything Bob knows about who you are. It has two parts: Organization Foundation (business, audience and competitors, brand kit) and Profile Foundation (settings for each LinkedIn profile, such as voice and pillars). | Foundation in the sidebar |
| Knowledge | Bob's memory. It holds your Library (files you upload) and your Sources (places Bob checks automatically). | Knowledge in the sidebar |
| Source | A place Bob learns from automatically: a Website, Newsletter, LinkedIn Profile, Competitors, YouTube, Notion or API feed. | Knowledge, then Sources |
| Brand Kit | Your team's logos, colours and fonts, used in carousels and AI images. | Foundation, or Settings |
| Inspiration | A library of proven LinkedIn posts and creators you can use as a starting point. It is not your own plan. | Inspiration in the sidebar |
Creating and publishing
| Term | What it means | Where to find it |
|---|---|---|
| Carousel | A multi-slide LinkedIn post that publishes as a swipeable document. | Made in a chat, found in Drafts |
| Infographic | A single designed graphic that publishes as an image post. | Made in a chat |
| Schedule | The calendar of your scheduled and published posts. | Schedule in the sidebar |
| Approver | A person who reviews a profile's posts before they go live. The approval gate belongs to the profile, not to a team member. | Approvers on a profile in Settings |
| Comment Plug | An automatic first comment that Postiv adds under a post after it publishes. | Settings, then Comment Plug |
| Engage | Where you see and reply to comments on your posts. | Engage in the sidebar |
| Analytics | Performance of your published posts. | Analytics in the sidebar |
Teams and agencies
| Term | What it means | Where to find it |
|---|---|---|
| Team Hub | Where admins brief the team and track who has posted. | Team in the sidebar |
| Team brief | A topic an admin assigns to teammates, with an optional deadline. Waiting briefs show on Home. | Team, and the Team briefs card on Home |
| Seat | A paid place for a person who connects LinkedIn and posts, on plans that use seats. | Settings, then Organisation & Team |
| Agency | An organization that manages several client workspaces under one subscription. | The workspace switcher |
| MCP | A way to use Postiv from other AI tools such as Claude and ChatGPT. | Connect MCP in the sidebar |
Common questions
What is the difference between Knowledge and Foundation?
Foundation describes who you are: voice, audience, brand and pillars. Knowledge is the raw material Bob draws facts and stories from: documents, websites, videos and newsletters. Bob needs both.
What is the difference between the Scratchpad and Knowledge?
Use the Scratchpad for quick sparks that you may use this week. They fade after 30 days. Use Knowledge for material that should stay. You can move a Scratchpad item into Knowledge with Save to Knowledge.
What is the difference between Home and Inspiration?
Home shows ideas Bob prepared from your own pillars and knowledge. Inspiration shows posts from other creators that you can learn from.
Where do I learn more about one of these?
Start with What is Postiv?, Meet Bob and Home and your weekly plan.
Did this answer your question?
Related articles
What is Postiv?A short tour of Postiv, the LinkedIn content workspace with an AI agent called Bob, and how its pieces fit together.Meet Bob, your LinkedIn content coachWhat Bob can do, where to find him, and how to get the best results from working with him.Home and your weekly planUse Home to see your weekly progress, ask Bob for help and turn his content ideas into posts.Set up your profile foundationTell Bob how often you post, what you want to be known for and how you write, one LinkedIn profile at a time.
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