When you're creating content for LinkedIn, getting your image dimensions right is non-negotiable. For a standard, single-image post, the sweet spot is 1200 x 627 pixels. This locks in a 1.91:1 aspect ratio that looks fantastic across both desktop and mobile feeds.
If you're going with a square image or, more commonly, a carousel slide, you'll want to use 1080 x 1080 pixels. Sticking to these two core sizes prevents LinkedIn from awkwardly cropping your visuals and ensures your content always looks crisp and professional.
Your Quick-Reference LinkedIn Graphic Size Cheatsheet
Let's be honest, nobody has time to memorize every single image spec for LinkedIn. That's why I've put together this quick-reference guide. Think of it as your go-to cheatsheet for all the essential dimensions you'll need, from your personal profile to company page assets.
This infographic gives you a great visual overview of the key numbers for your profile, company page, and standard posts.
As you can see, every placement has its own unique requirements designed to maximize impact on the platform. It's not just about the images, though. The way you structure your entire post matters. For a deeper dive into crafting updates that get noticed, check out our complete guide on formatting LinkedIn posts.
In the meantime, here's a quick lookup table with the exact specs you need right now.
LinkedIn Graphic Size Quick Reference Guide
This table breaks down the most common graphic types on LinkedIn. Keep it bookmarked so you can quickly find the right dimensions, aspect ratio, and file size limits without having to search every time.
| Graphic Type | Recommended Dimensions (Pixels) | Aspect Ratio | Max File Size |
|---|---|---|---|
| Personal Profile Picture | 400 x 400 | 1:1 | 8MB |
| Personal Banner | 1584 x 396 | 4:1 | 8MB |
| Company Logo | 400 x 400 | 1:1 | 3MB |
| Company Cover Image | 1128 x 191 | 5.9:1 | 3MB |
| Shared Image/Link | 1200 x 627 | 1.91:1 | 5MB |
| Carousel Slide | 1080 x 1080 | 1:1 | 10MB |
Using these specs as your starting point will save you a lot of headaches and ensure your brand looks polished and credible on the world's largest professional network.
Getting Your Personal Profile Visuals Right
Think of your LinkedIn profile visuals as your digital handshake. It's the first thing people see, so your profile picture and background banner need to make a strong, professional impression. Getting the pixels right is the starting point, but the real goal is to build a visual brand that tells people who you are and what you're about in a single glance.
Your profile picture needs to be a sharp, high-quality headshot. The official recommendation is 400 x 400 pixels. This ensures your photo looks clear and professional, even when it’s shrunk down to a tiny thumbnail next to your comments. Steer clear of photos where you're far away or have a distracting background—the key is for people to easily recognize you, which helps build trust.
Your Personal Profile Banner
Your banner, that wide image at the top of your profile, is a much bigger piece of real estate to work with. The magic numbers here are 1584 x 396 pixels, which works out to a 4:1 aspect ratio. LinkedIn chose these specific dimensions to make sure your banner looks good everywhere, from a sprawling desktop monitor to a vertical smartphone screen.
Interestingly, these dimensions haven't changed much over the years. Way back in 2017, the recommendation was the same 1584 x 396 pixels, but the file size limit was a tight 4MB. Now, you have a more generous 8MB to play with, which means you can upload a much richer, higher-quality image without worrying about it looking fuzzy. If you're curious, you can even dive into the history of these specs to see how things have evolved.
Pro Tip: Remember that your profile picture will cover up part of your banner. On a desktop, it's on the left side, but on mobile, it shifts to the center. Always design with this in mind and create a "safe zone," keeping any important text, logos, or contact info away from the bottom-left and central areas so they don't get hidden.
Treat your banner like your own personal billboard. You can use this space to:
- Showcase your company's logo or a project you're proud of.
- Feature a photo of you speaking at an event or the cover of your latest book.
- Add a clear value proposition or a call-to-action, like an invitation to join your newsletter.
When you treat your profile picture and banner as strategic assets—and nail the technical specs—you create a powerful introduction that grabs attention and immediately communicates your professional brand.
Mastering Company Page and Group Graphics
For any business or community on LinkedIn, a sharp, professional look isn't just nice to have—it's essential. Think of your Company Page as your brand's digital storefront. The visuals you use are the first impression you make on potential clients, partners, and future employees. Nailing the right linkedin graphic size for these assets is step one in building credibility.
Out of all your graphics, your Company Page logo is arguably the most important. It's the little icon that travels with every post you share, shows up in search results, and sits proudly on your employees' profiles. A blurry or awkwardly cropped logo can instantly undermine your brand's professional image.
Company Page Logo And Cover
Your company page relies on two core graphics: the logo and the cover image. Each has its own set of rules.
- Company Logo: The ideal size here is 400 x 400 pixels, a perfect 1:1 square. This ensures your logo stays crisp and clear no matter where it pops up on the platform.
- Company Cover Image: This is the big banner at the top of your page. The official recommendation is 1128 x 191 pixels. It's a wide and very short space, making it perfect for a powerful tagline, a snapshot of your products, or a great shot of your team.
Key Insight: That cover image is deceptively tricky because it's so short. You have to be really strategic with the design. Steer clear of clutter and stick to high-contrast visuals with minimal text. This is especially important for mobile viewers, where that banner will look even smaller.
Don't forget about the "Life" tab. It’s another great spot to show off your company culture, and it has its own image dimensions. The main image for this section should be 1128 x 376 pixels, and any custom module photos you add will look best at 900 x 600 pixels.
LinkedIn Group Cover Image
If you run a LinkedIn Group, that cover image is your digital welcome mat. It sets the entire tone for the community and should instantly communicate what the group is all about.
For a group cover image, you'll want to use a graphic that's 1776 x 444 pixels. A well-designed banner helps create a space that feels cohesive and inviting, which is exactly what you need to get members talking. Keeping your branding consistent between your Company Page and any groups you manage is a simple way to reinforce your professional identity across the board.
Crafting High-Impact Image and Link Posts
One strong image can make all the difference, turning a post people scroll past into one that stops them in their tracks. For both single-image posts and the previews generated from external links, there's a specific size that has long been the gold standard: 1200 x 627 pixels.
This particular dimension gives you a clean, professional landscape image with a 1.91:1 aspect ratio. It’s the format LinkedIn’s feed was originally built to handle, so you know it will always display perfectly.
When you drop a link to your website or a blog post, LinkedIn’s crawler automatically fetches a thumbnail image to create a preview. By setting your featured images to 1200 x 627 pixels, you ensure that this preview shows up exactly as intended, without any weird or unflattering crops. That kind of control is vital, as a great thumbnail is often what convinces someone to click.
This isn’t just a passing trend; it's a proven spec that has been the standard for years and is still critical for getting results. The 1200 x 627 pixel (1.91:1) dimension has been locked in since at least 2017 and is still the official recommendation, guaranteeing your image looks right in 95% of feeds worldwide.
Straying from this can lead to awkward cropping by the algorithm, and large files can slow down loading on mobile, where 57% of professionals do their scrolling. Since LinkedIn posts are responsible for 80% of B2B content engagement, getting the size right has a direct impact—we're talking about a 2x higher click-through rate. You can discover more insights about social media sizing strategies and how much they matter.
Landscape vs. Square Images
While the 1.91:1 landscape format is king for shared links, square images (1080 x 1080 pixels) have become incredibly popular, especially with mobile viewing in mind. A square post simply takes up more vertical real estate on a phone screen, which is a great way to grab and hold someone's attention.
So, how do you decide which one to use?
- Landscape (1200 x 627 px): This should be your go-to when your main goal is to send people to an external website. It’s the mandatory format for link previews and looks fantastic for wide shots, like event banners or group product photos.
- Square (1080 x 1080 px): Opt for a square format when you want to maximize engagement right there in the LinkedIn feed. It’s perfect for infographics, quote graphics, team photos, or any single-slide announcement where you want to make a bold statement.
Key Takeaway: The trick is to match your image format to your post's goal. If you want clicks and traffic, stick with the tried-and-true 1.91:1 ratio. If you're looking to own the feed and boost direct engagement, a 1:1 square image is almost always the better bet. Making this choice thoughtfully ensures your visuals are working as hard as you are.
Designing Engaging LinkedIn Carousels and Videos
Single images are great, but if you really want to tell a story and keep your audience hooked, carousels and videos are your go-to formats on LinkedIn. Think of carousels as shareable slide decks or PDFs that encourage people to swipe, dramatically increasing the time they spend with your content. Videos, on the other hand, let you educate, demonstrate, and connect in a much more dynamic, personal way.
Both of these formats need their own specific design approach to really shine, especially since most of your audience is scrolling on a mobile device.
Optimizing LinkedIn Carousel Slides
For LinkedIn carousels, the gold standard for each slide is 1080 x 1080 pixels. This perfect square (a 1:1 aspect ratio) is a real screen-hog on mobile feeds, which is exactly what you want—it makes your content impossible to miss. While other dimensions technically work, the square format delivers the most reliable and visually striking experience for everyone.
This format is perfect for step-by-step guides, data storytelling, or showcasing a portfolio. It's no wonder they've become so popular; a well-crafted carousel can boost the time people spend on your post by an incredible 300% compared to a single image. The data backs it up, too: these posts tend to get 1.5x more comments and see 45% higher engagement overall.
If you're interested in the nuts and bolts of putting one together, we have a complete walkthrough on how to post a carousel on LinkedIn.
Key Takeaway: The best carousels tell a story. Grab attention with a strong opening slide, guide the viewer with clear visuals and minimal text, and always finish with a strong call-to-action on your last slide.
A common question is when to choose a carousel over a single image. Both have their strengths, and understanding the difference can make your content strategy much more effective.
Post Format Performance Comparison
Here’s a quick breakdown to help you decide which format best suits your message and goals. While single images are great for quick, impactful announcements, carousels excel at in-depth storytelling and educational content that drives deeper engagement.
| Feature | Single Image Post (1.91:1) | Carousel / Document Post (1:1) | Best Use Case |
|---|---|---|---|
| Dwell Time | Lower; viewers consume it quickly. | 300% higher; viewers swipe through multiple slides. | In-depth guides, storytelling, tutorials. |
| Engagement | Good for likes and shares. | 45% higher engagement; encourages comments and saves. | Sparking conversations, sharing detailed insights. |
| Information Density | Limited to what fits in one graphic. | High; can break down complex topics into digestible slides. | Educational content, case studies, listicles. |
| Call-to-Action | Relies on the caption. | Can build up to a strong CTA on the final slide. | Driving specific actions like downloads or sign-ups. |
Ultimately, carousels are built to hold attention longer and are often rewarded by the LinkedIn algorithm for that very reason. They give you the space to build a narrative and deliver value, which is a powerful way to build authority.
Mastering LinkedIn Video Specifications
Video on LinkedIn comes with its own set of technical rules that are critical to get right. You have a lot of flexibility here—file sizes can be anywhere from 75 KB up to 200 MB, and videos can run from a quick 3 seconds to a full 10 minutes. This range is perfect for everything from short, animated tips to detailed expert interviews.
The real trick is keeping your file size down without making the video look terrible. If you're struggling with this, a good first step is to learn how to optimize your MP4 videos specifically for LinkedIn.
LinkedIn is also quite flexible with video dimensions, giving you creative freedom:
- 16:9 (Landscape): The classic choice. Best for polished, professional videos like interviews or webinar clips.
- 1:1 (Square): A mobile-first powerhouse. It takes up more vertical space in the feed, making it harder to scroll past.
- 9:16 (Vertical): Perfect for repurposing short-form video from platforms like TikTok or Instagram Stories.
No matter which aspect ratio you choose, always add captions. The vast majority of people watch videos on LinkedIn with the sound off, and without captions, your message is completely lost.
Speed Up Your Workflow with AI Design Tools
Let's be honest: manually resizing every single graphic for LinkedIn is a chore. It’s tedious, time-consuming, and frankly, a bottleneck that gets in the way of actually creating great content. Getting the right linkedin graphic size shouldn't be the hardest part of your job. Thankfully, modern AI-powered design tools can take this headache away, turning a manual grind into a smooth, automated process.
Many of these platforms come loaded with pre-sized templates for just about every type of LinkedIn content you can think of, from carousels to company banners. This is a game-changer. It means you can pour your energy into the creative side of things—the message, the branding, the visuals—while the tool worries about the technical specs behind the scenes. No more second-guessing pixel dimensions or aspect ratios; the correct settings are already locked in.
From Idea to Export in Minutes
Picture this: you start with a simple text prompt or even just a link to one of your blog posts. An AI design tool can take that and instantly spit out multiple on-brand carousel slides, each perfectly sized at 1080 x 1080 pixels. It's smart enough to pull out key quotes, summarize data points, and suggest layouts that feel true to your visual identity, effectively saving you hours of design work.
This kind of workflow is a lifesaver, especially for busy founders, marketers, and consultants who need to consistently push out high-quality content but don't have a dedicated design team on standby. The whole process is incredibly straightforward:
- Give it a prompt: Start with a topic, a URL, or a few keywords.
- Get your drafts: The AI will generate a variety of design options from your input.
- Refine and edit: Jump in to tweak the text, swap out images, or adjust colors to get it just right.
- Export and post: Download a ready-to-go file with every slide perfectly sized and formatted.
Here’s a look at how an interface like Postiv AI helps you generate and customize LinkedIn carousels quickly, making sure every slide meets the platform's optimal dimensions.
This kind of integrated approach keeps the entire content creation cycle—from brainstorming to final export—all in one place.
Keeping Your Brand Consistent with AI
One of the best things about using these AI tools is how easy they make it to maintain iron-clad brand consistency. Once you’ve set up your brand kit with your logos, color palettes, and fonts, every single graphic the AI creates will automatically follow those rules. This is how you achieve that professional, cohesive look across all your LinkedIn content. To manage your visuals effectively, it helps to explore the best content creation tools for social media.
By relying on smart automation, you basically eliminate the risk of human error when it comes to sizing and branding. It gives you the confidence to scale up your content production without things getting messy. If you're interested in digging deeper, our guide to https://postiv.ai/blog/ai-content-creation-tools offers a closer look at how these platforms can reshape your entire content strategy.
Common Questions About LinkedIn Image Sizes
Getting your LinkedIn graphic sizes right can feel like a moving target, but it’s one of those details that makes a huge difference in how professionally your profile and content come across. Let’s tackle some of the most common questions I hear about troubleshooting and perfecting your images on the platform.
A classic one is, what happens if I upload an image with the wrong aspect ratio? In short, LinkedIn will try to fix it for you, and the results usually aren't great. The platform automatically crops or resizes the image to cram it into the designated slot, which often leads to awkwardly framed visuals with important parts cut off—a problem that's often even worse on mobile.
What Happens If My Image Has The Wrong Aspect Ratio?
When you upload an image with an incorrect aspect ratio, LinkedIn’s algorithm centers the content and unceremoniously chops off the edges. So, if you upload a tall image for a landscape post that expects a 1.91:1 ratio, the top and bottom will get sliced off. For a square 1:1 carousel slide, a wider image will lose its left and right sides.
This automatic cropping can completely sabotage your message and make a carefully designed graphic look sloppy. I always recommend previewing your post on both a desktop and a phone before hitting publish. It’s the only way to be sure nothing critical gets lost in translation.
Should I Use JPG Or PNG For My LinkedIn Posts?
This is a great question. The decision between JPG and PNG really boils down to what's in your image. Both are accepted, but each has its strengths.
- Use JPG for photographs: Think headshots, event pictures, or any image with a lot of color variation and gradients. JPGs manage to find a great balance between quality and a manageable file size for these types of complex images.
- Use PNG for graphics with text, logos, or sharp lines: PNG is your best friend for anything with crisp edges or transparent backgrounds. It keeps text, logos, and infographics looking sharp and clean, avoiding the fuzzy artifacts you can sometimes get with JPGs.
How Do I Prevent My Cover Photo From Looking Blurry?
Nothing kills a first impression faster than a blurry cover photo. This almost always happens for one of two reasons: the resolution is too low, or the image is too compressed.
To fix it, always start with a high-quality image designed at the recommended 1584 x 396 pixels. When you're ready to save, export it as a high-quality PNG to keep it sharp. And don’t forget to check that the file size is under the 8MB limit. If it still looks blurry after all that, the design might be too busy—simpler graphics with high-contrast elements tend to render much better on LinkedIn.
Why Isn’t My Link Preview Image Showing Up Correctly?
This is a frustratingly common issue. If the image in your shared link preview is wrong or just missing, the culprit is almost always your website's metadata—specifically, its Open Graph (OG) tags. When you paste a link, LinkedIn's crawler scans the page's HTML for the og:image tag to know which thumbnail to display.
To get it working, make sure your webpage or blog post has a featured image set, and that the image is at least 1200 pixels wide. Once you've fixed that, head over to LinkedIn’s Post Inspector. This free tool clears LinkedIn's cache for your link and shows you exactly how it will look, forcing it to fetch the new, correct image.
Ready to create perfectly sized, on-brand LinkedIn content without the guesswork? Postiv AI combines a brand-trained AI writer with a smart carousel designer, turning your ideas into authority-building posts in minutes. Start your free trial today.