How to Repurpose Video Content for LinkedIn: The Complete Playbook

You spent hours recording that webinar. You agonized over the script for your YouTube video. You prepped, filmed, edited, and published your podcast episode. And then what? It lives on one platform, gets a burst of views, and slowly fades into the archive.

That is an enormous waste of high-value intellectual property. The ideas inside your video content are the hardest part of content creation. The filming is just the delivery mechanism. When you learn how to repurpose video content for LinkedIn, you unlock a system that turns one recording session into weeks of consistent, high-performing posts.

This playbook shows you exactly how to do it. We cover the full process for YouTube videos, podcasts, and webinars, complete with step-by-step workflows, real before-and-after examples, and the best tools for each stage. If you are building a broader system around this approach, our content repurposing hub covers the full strategy from planning to execution.

Why Video Content Is a Gold Mine for LinkedIn Posts

Most professionals treat video and LinkedIn as separate channels with separate content strategies. That is a mistake. Video content is the richest raw material you have for LinkedIn because it contains something that is extremely difficult to produce from scratch: natural, unscripted expertise.

When you record a video, you explain concepts the way you actually think about them. You use real examples from your work. You go on tangents that reveal deeper insights. A 20-minute YouTube video contains more genuine thought leadership material than most people could write in a week of staring at a blank document.

The Math Behind Repurposing

Here is a concrete example of what one piece of video content can produce:

A 10-minute YouTube video typically generates a transcript of roughly 1,500-2,000 words. From that single transcript, you can extract:

• 3-5 text posts built around individual insights or frameworks
• 1-2 carousel posts breaking down a step-by-step process or comparison
• 1 long-form article summarizing the core argument with added context
• 2-3 comment-worthy quotes that work as standalone hooks

That is 7-11 pieces of LinkedIn content from something you already created. If you publish three times per week, one video covers nearly a month of your LinkedIn calendar.

Why LinkedIn Rewards Repurposed Ideas

LinkedIn's algorithm does not penalize repurposed content. It cannot tell whether an idea originated as a video, a blog post, or a napkin sketch. What the algorithm does reward is clarity, engagement, and consistency. Repurposed content tends to deliver all three because the core ideas have already been tested with a real audience. You already know which points resonated, which examples landed, and which arguments fell flat.

This is why some of the most successful LinkedIn creators are not prolific writers. They are prolific repurposers. They record once and distribute many times, adapting the format to fit the platform.

How to Turn YouTube Videos Into LinkedIn Posts

This is the most common and highest-value repurposing workflow. Whether you run your own YouTube channel or simply have a library of recorded presentations, the process below works for any video with spoken content.

Step 1: Pull the Transcript

Every YouTube video has a transcript available, either auto-generated or manually uploaded. You can access it directly on YouTube by clicking the three dots below any video and selecting "Show transcript."

For higher accuracy, dedicated transcription tools like Otter.ai or Descript produce cleaner results, especially for videos with multiple speakers or technical terminology.

If you want to skip the manual extraction entirely, tools like Postiv let you paste a video URL directly and use the transcript as source material for generating LinkedIn posts. This collapses the entire workflow into a single step.

Step 2: Identify the Key Insights

A transcript is not a LinkedIn post. It is raw material that needs to be mined. Open your transcript and highlight the moments that would make someone stop scrolling:

• Surprising data points or statistics — "We tested this with 200 campaigns and found..."
• Contrarian opinions — "Most people think X, but in our experience, the opposite is true."
• Step-by-step frameworks — "There are three things we do every time before launching..."
• Personal stories with professional lessons — "I lost our biggest client because I made this one mistake..."
• Quotable one-liners — Short, punchy statements that capture a bigger idea.

Aim to tag 5-8 of these moments in a single video. Each one becomes the seed for a separate LinkedIn post.

Step 3: Format for LinkedIn

LinkedIn is not YouTube. The tone, structure, and pacing are completely different. Here is how to adapt each insight:

The Hook: Your first line needs to stop the scroll. Take your insight and frame it as a question, a bold statement, or a counterintuitive claim. For example, a video segment about email outreach metrics could become: "We sent 10,000 cold emails last quarter. The response rate was 0.3%. Here is what we did next."

The Body: Keep paragraphs to 1-3 sentences. Use line breaks aggressively. LinkedIn's mobile reading experience punishes dense blocks of text. Pull the clearest explanation from your transcript and tighten the language. Remove filler words, tangents, and verbal pauses that are natural in speech but clunky in writing.

The Close: End with a question, a call to action, or a clear takeaway. LinkedIn posts with a closing question generate significantly more comments because they give readers a low-friction way to engage.

YouTube to LinkedIn Post: A Quick-Reference Workflow

For those who want the condensed version:

1. Copy or download the video transcript
2. Scan for 5-8 standout moments (data, stories, frameworks, hot takes)
3. Pick one moment per post
4. Write a scroll-stopping hook (first 1-2 lines)
5. Restructure the explanation for mobile reading (short paragraphs, line breaks)
6. Add a closing question or CTA
7. Schedule using a LinkedIn publishing tool

If you are doing this at scale, AI-powered repurposing tools can handle steps 1-5 automatically, giving you a draft to refine rather than a blank page to fill.

Repurposing Podcast Episodes for LinkedIn

Podcasts are an underutilized gold mine for LinkedIn content. A single 45-minute episode can fuel your content calendar for weeks. The challenge is that podcast conversations are even more unstructured than scripted videos, so the extraction process requires a slightly different approach.

Find the Quotable Moments

Podcast conversations naturally produce the kind of authentic, opinionated content that performs well on LinkedIn. Listen or scan the transcript for:

• Strong opinions from your guest — These carry built-in social proof and credibility.
• Debate points — Moments where you and your guest disagreed or challenged each other.
• Practical advice — When your guest shares a specific tactic, process, or recommendation.
• Behind-the-scenes stories — Real experiences from your guest's career or business.

The Guest Advantage

Podcast repurposing has a unique benefit: your guest. When you turn a podcast clip or insight into a LinkedIn post and tag the guest, you tap into their network. This cross-pollination is one of the most effective organic growth tactics on LinkedIn.

A simple framework:

1. Transcribe the episode
2. Pull 3-5 key insights (focus on the guest's most compelling points)
3. Write each as a standalone LinkedIn post
4. Tag the guest and reference the full episode
5. Ask the guest to share or comment on their favorite post

This turns one podcast episode into a mini content campaign that reaches two audiences.

Adapting Audio-First Content for a Visual Platform

Podcast content is inherently audio-first, but LinkedIn is a visual and text platform. To bridge that gap:

• Turn a key framework into a carousel. If your guest described a 5-step process, make it a slide-by-slide carousel post. Carousels are among the highest-engagement formats on LinkedIn.
• Use a strong quote as the hook. Pull the guest's most provocative or insightful quote and use it as the opening line of a text post, then add your own context below.
• Write a "lessons learned" summary. Distill the entire episode into 5-7 key takeaways formatted as a numbered list.

Turning Webinars Into LinkedIn Content

Webinars are the most content-dense video format. A typical 60-minute webinar with slides, Q&A, and multiple speakers produces enough raw material for 15-20 LinkedIn posts. The problem is that most companies publish the webinar recording to their website, send a follow-up email, and move on. That leaves enormous value on the table.

Break the Webinar Into Content Blocks

Think of your webinar in segments rather than as a single piece of content:

• The Opening Hook (first 2-3 minutes): This usually contains your strongest problem statement. Turn it into a "did you know" or "here's the problem" text post.
• Each Major Section (the 3-5 key topics covered): Each one becomes its own post or carousel.
• Slide Content: Well-designed webinar slides translate directly into LinkedIn carousels with minimal rework.
• Q&A Highlights: Audience questions reveal what your market actually cares about. Each strong question-answer pair is a standalone post.
• Data and Stats: Any original research, benchmarks, or data points shared during the webinar can be pulled into data-driven posts.

The Webinar-to-LinkedIn Workflow

1. Start with the slides. Export key slides and adapt them into a carousel format. This is the fastest repurposing path because the visual content already exists.
2. Transcribe the presentation. Extract the speaker's explanation of each slide for the text-based posts.
3. Mine the Q&A. Review every question asked. Turn the best ones into "I get asked this a lot..." style posts.
4. Create a highlight reel post. Write a summary post with the 5-7 biggest takeaways from the webinar. Link to the full recording for lead generation.

For teams running regular webinars, this repurposing workflow should be built into the post-event process. It is just as important as the follow-up email sequence.

Best Tools for Video-to-LinkedIn Repurposing

The right tool stack can reduce the time from "raw video" to "published LinkedIn post" from hours to minutes. Here is what works at each stage of the workflow.

Transcription Tools

• YouTube Auto-Captions: Free and built-in. Accuracy is decent for single-speaker, clear-audio videos. Not reliable for heavy accents, technical jargon, or multi-speaker conversations.
• Otter.ai: Strong AI transcription with speaker identification. Good free tier. Works well for meetings and podcasts.
• Descript: Combines transcription with video editing. You can edit the video by editing the text. Excellent for creators who also want to produce short video clips.

AI Writing and Repurposing Platforms

• Postiv: Purpose-built for LinkedIn content creation. Ingest a video URL, PDF, or article, and the AI generates LinkedIn post drafts, carousels, and scheduling in one workflow. Because it is designed specifically for LinkedIn, the output matches the platform's tone and formatting conventions out of the box. Try Postiv free.
• General AI assistants: Tools like ChatGPT can help rewrite transcript excerpts into post format, but require more manual prompting and formatting to get LinkedIn-ready output.

For a broader comparison of repurposing software, our review of content repurposing software covers additional options across price points and use cases.

Carousel and Visual Tools

• Postiv's Built-In Carousel Maker: If you are already using Postiv for writing, the integrated carousel designer means you never leave the platform. Convert key points from your video into a polished carousel in minutes.
• Canva: The go-to for custom visuals. Has LinkedIn carousel templates and an intuitive drag-and-drop editor.

Scheduling and Publishing

Consistency matters more than perfection on LinkedIn. A scheduling tool ensures your repurposed content goes out on a regular cadence even when you are busy creating the next video. Postiv includes native scheduling alongside its writing and design tools, so you can go from transcript to published post in a single workflow.

Real Before-and-After Examples

Theory is useful, but seeing the transformation makes it click. Here are three real-world scenarios showing how video content becomes LinkedIn content.

Example 1: YouTube Video to Text Post

Source: A 12-minute YouTube video titled "Why We Stopped Using Cold Email"

Transcript excerpt (raw): "...so we were sending about 800 emails a week and the reply rate had dropped to basically nothing, like 0.4%, and I remember sitting in the team meeting and saying, okay this is done, we need a completely different approach, and that's when we started investing everything into LinkedIn content..."

LinkedIn post (repurposed):

We sent 800 cold emails a week for six months.

Reply rate: 0.4%.

I sat in a team meeting and said five words: "This channel is dead for us."

That week, we redirected our entire outreach budget into LinkedIn content. Here is what happened in 90 days:

• Inbound leads increased 3x
• Cost per lead dropped 60%
• Our sales team stopped dreading Mondays

Cold email is not dead for everyone. But for us, the shift to creating valuable LinkedIn content changed everything.

What is the one channel you shut down that turned out to be the best decision?

Notice what changed: the rambling spoken narrative became a punchy, structured post with a strong hook, clear data points, and an engaging closing question.

Example 2: Webinar Slide Deck to Carousel

Source: A webinar slide titled "The 5-Step Content Audit Framework" with bullet points on each step.

LinkedIn carousel (repurposed):

• Slide 1 (Cover): "The 5-Step Content Audit That Doubled Our Traffic"
• Slide 2: Step 1 — Inventory everything (with a brief explanation)
• Slide 3: Step 2 — Score by performance metrics
• Slide 4: Step 3 — Identify gaps and overlaps
• Slide 5: Step 4 — Prioritize updates vs. new content
• Slide 6: Step 5 — Build the execution calendar
• Slide 7 (CTA): "Want the full framework? Link in comments."

The webinar slide was dense and designed for a presentation context. The carousel breaks each step into a single, digestible slide optimized for LinkedIn's swipe format.

Example 3: Podcast Clip to Thought Leadership Post

Source: A podcast guest shares an unpopular opinion — "Thought leadership content is mostly vanity metrics."

LinkedIn post (repurposed):

I had a guest on my podcast last week who said something that made me uncomfortable:

"Thought leadership is mostly vanity metrics."

At first, I pushed back hard. But then he explained his point:

Most thought leadership is measured by impressions and likes. Those feel good. But they do not directly correlate to revenue, pipeline, or even brand preference.

His argument: the only thought leadership that matters is the kind that changes how your audience makes decisions.

Not content that makes them think "that's interesting." Content that makes them think "I need to change how I'm doing this."

That distinction has changed how I plan every piece of content now.

Do you agree? Is most thought leadership just vanity?

The raw podcast clip was a meandering 3-minute conversation. The post distills it into a tight narrative arc with a provocative hook, a clear argument, and a discussion prompt.

Building Your Repurposing System

Repurposing video content for LinkedIn is not a one-time project. It is a repeatable system. Here is how to make it sustainable:

1. Batch your recording. Record 2-4 videos in one session. This gives you weeks of raw material.
2. Build a content extraction template. Create a simple document where you log insights, quotes, data points, and frameworks from each video as you review the transcript.
3. Use a dedicated tool. Manual repurposing works but does not scale. A platform like Postiv that ingests video content and outputs LinkedIn-ready drafts, carousels, and schedules eliminates the bottleneck between creation and distribution.
4. Schedule in advance. Map your repurposed posts to a weekly cadence. Consistency compounds on LinkedIn.
5. Track what performs. Pay attention to which types of repurposed content (quotes, frameworks, stories, data) get the most engagement from your audience. Double down on what works.

For a complete overview of repurposing methods that go beyond video, including blogs, newsletters, and social content, explore our full guide on content repurposing strategies. And if you want to see how AI fits into the workflow, check out our deep dive on repurposing content with AI.

You already have the ideas. You already did the hard work of creating the video. Now it is time to make every minute of that footage work harder for you on LinkedIn.

Get started with Postiv and turn your next video into a month of LinkedIn content.