Updated: February 2025

How to Create a Carousel Post on LinkedIn (2025 Guide)

Q: How many slides should I create?

Eight to twelve slides hit the sweet spot. You can use up to twenty if the story demands it, but trim anything that doesn’t move the narrative forward.

Q: Do I need design skills to use Postiv.ai?

No. Select a template, apply your brand kit, and the AI handles layout automatically. You can still tweak spacing, colours, or imagery if you want finer control.

Q: What performance metrics should I expect?

High-performing carousels typically deliver double the reach of single images, save rates of 1.5–3%, and click-through rates of 1–2%. Track these metrics in Postiv.ai to benchmark improvements.

Follow this playbook to produce thumb-stopping LinkedIn carousels without burning hours in design tools. We’ll cover AI-assisted creation in Postiv.ai plus the manual backup process, so you can choose the workflow that fits your team.

Shortcut: Generate copy, design, and export-ready PDFs in minutes with Postiv.ai’s AI carousel builder. Start free.

Back to the LinkedIn Carousel Guide

Prerequisites

Brand kit (colors, fonts, logo)
Topic outline or transcript
CTA destination (lead magnet, demo page, hiring form)
Design tool access (Postiv.ai, Canva, or Figma)

Method 1: Create with Postiv.ai (Recommended)

Capture your idea. Paste bullets, a blog URL, or a transcript into Postiv.ai.
Select a template. Choose from playbooks, narratives, metrics drops, launch explainers, or recruiting spotlights.
Generate copy. The AI writes the hook, slide headlines, supporting copy, CTA, and caption.
Customize design. Apply your brand kit, adjust imagery, swap icons, and lock layout.
Add CTA links. Insert URLs for demos, templates, or job applications directly in the slide footer.
Preview & approve. Use the slide navigator to reorder or duplicate slides.
Export or schedule. Download a PDF or queue the carousel for publishing at best-time slots.

Time to complete: ~7 minutes once your brief is ready.

Built-in Quality Checks

Accessibility prompts remind you to add alt text.
Character counts ensure hooks fit inside the safe zone.
Spellcheck and tone adjustments keep everything on brand.

Team workflow tip: Create a review stage so subject-matter experts can comment before scheduling.

Method 2: Manual Creation (Canva/Figma)

Outline content. Write 8–12 slides with one idea per slide.
Design slides. Create 1080×1080 or 1080×1350 frames in Canva/Figma.
Add visuals. Use icons, imagery, or charts to support the message. Maintain consistent spacing.
Insert CTA slide. Close with a compelling offer and clickable URL.
Export images. Download as PNG/JPG.
Combine into a PDF. Use Canva’s “Download as PDF” or a PDF merge tool.
Upload to LinkedIn. Follow the posting steps in How to Post a Carousel on LinkedIn.

Time to complete: 45–90 minutes, depending on revision cycles.

Manual Checklist

Hook slide includes benefit + curiosity gap
Slides 2–3 build context, slides 4–9 deliver value
Slide 10+ transitions to CTA with link + next steps
Font sizes: 48 pt headers, 28 pt body minimum
File size under 3 MB

Slide-by-Slide Anatomy

Slide	Purpose	Tips
1	Hook	Use bold typography and contrast; tease the payoff.
2–3	Context/problem	Show what’s broken; include a stat or quote.
4–8	Solution/steps	One idea per slide with icons or mini-diagrams.
9	Proof	Add testimonial, screenshot, or data point.
10	CTA	Include headline, value prop, link, and reminder to follow.

Caption Formula

Hook sentence (50 characters max): mirror slide 1.
Value bullets (2–3): preview slide takeaways.
CTA: ask for comment, share, or click.
Hashtags: 3–5 relevant tags (#linkedinmarketing, #b2bmarketing, #contentmarketing).

Postiv.ai auto-generates captions tailored to your slide copy and audience persona.

QA Checklist Before Publishing

✅ Slide order tells a story
✅ CTA includes clear next step
✅ Links tested inside PDF
✅ Alt text added (LinkedIn prompt on upload)
✅ Caption proofread
✅ Scheduled for audience’s peak time

Template Recommendations by Goal

Goal	Template to use	Link
Build authority	Thought Leadership Playbook	Available in Postiv.ai template library
Drive demos	Product Tour / Feature Spotlight	Postiv.ai “Feature Spotlight” template
Recruit talent	Culture Spotlight	Postiv.ai “Culture Stories” template
Share data	Metric Matrix	Postiv.ai “Data Drop” template
Tell a story	Personal Narrative	Postiv.ai “Story Arc” template

CTA: Build Your Next Carousel Today

Free trial: Sign up for Postiv.ai to access AI copy, templates, and scheduling.
Downloadable checklist: Get the PDF version of this workflow inside the app.
Team onboarding: Invite your designer, marketer, and founder to collaborate inside one workspace.

FAQs

How many slides should I create?

8–12 slides are ideal. You can go up to 20 if the story demands it, but trim anything that doesn’t move the narrative forward.

Do I need design skills to use Postiv.ai?

No. Choose a template, add your brand kit, and the AI handles layout. You can still tweak spacing, colors, or imagery if desired.

Can I reuse carousels across platforms?

Yes. Export additional aspect ratios inside Postiv.ai to repurpose for Instagram or Pinterest. Captions can be regenerated per platform.

How do I keep carousels consistent across a team?

Use shared brand kits, lock templates, and route posts through approvals. The LinkedIn Carousel Guide has an internal linking map to keep content connected.

What performance metrics should I expect?

High-performing carousels see 2× reach vs. single images, save rates of 1.5–3%, and outbound click-through rates of 1–2%. Track these in Postiv.ai to benchmark improvements.