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February 11, 202625 min read

You built the app. You shipped the features. You tested with a few friends who said "this is cool."

Now comes the hard part: getting actual users.

Most founders treat launch day like a light switch. They flip it on, post to Product Hunt, maybe tweet about it, and hope for the best. Then they wonder why they got 47 visitors and 3 signups.

A real launch is not a single day. It is a coordinated multi-channel campaign that starts weeks before launch day and continues weeks after.

This guide covers the complete launch strategy for app founders who want real traction. LinkedIn for building an audience before launch. Product Hunt for launch day visibility. Reddit, Indie Hackers, and Hacker News for community validation. Twitter for amplification.

No fluff. Just the exact playbook, week by week, channel by channel.

Why Multi-Channel Launches Win

Single-channel launches fail because they rely on one moment of attention from one audience.

You post to Product Hunt. You get some upvotes. You trend for a few hours. Then you disappear. Total haul: maybe 500 visitors, 30 signups, 5 who stick around.

Multi-channel launches compound. Your LinkedIn audience clicks your Product Hunt link, boosting your ranking. Your Product Hunt success gives you credibility when posting to Reddit. Your Reddit comments drive Twitter discussion. Each channel feeds the others.

Here's what a coordinated multi-channel launch looks like in numbers:

ChannelVisitorsSignupsConversion Rate
LinkedIn (pre-launch)1,20018015%
Product Hunt3,50042012%
Reddit/IH2,1001477%
Twitter/X800567%
Direct/Referral6007212%
Total8,20087510.7%

Compare that to a Product Hunt-only launch: 1,500 visitors, 105 signups, 7% conversion.

The multi-channel approach generates 5-6x more users. Not because any single channel is magic, but because momentum builds across all of them.

The strategy requires coordination. You cannot just spam your link everywhere on the same day. Each channel has different timing, different formats, different rules.

That's what this guide covers. The complete playbook for each channel, with a week-by-week timeline that coordinates everything.

The 6-Week Launch Timeline

A proper launch takes 6 weeks. Four weeks of pre-launch, launch week, and one week of post-launch follow-up.

Here's the high-level timeline:

Weeks 1-2: Audience Building

  • Start posting on LinkedIn 3x per week
  • Join relevant communities on Reddit and Indie Hackers
  • Build your Twitter presence
  • Create a simple landing page with email capture

Weeks 3-4: Beta and Anticipation

  • Launch private beta to your email list
  • Post beta learnings and testimonials on LinkedIn
  • Engage in community discussions with real value
  • Prepare Product Hunt assets

Week 5: Pre-Launch Countdown

  • Daily LinkedIn posts counting down to launch
  • Announce Product Hunt launch date
  • Line up 5-10 people to support on launch day
  • Finalize all launch assets

Week 6: Launch Week

  • Monday: Soft launch to email list and LinkedIn
  • Wednesday: Product Hunt launch at 12:01 AM PST
  • Wednesday-Thursday: Reddit, Indie Hackers, Hacker News posts
  • Friday: Results analysis and thank-you posts

Week 7: Post-Launch

  • Share launch metrics and learnings
  • Follow up with everyone who signed up
  • Continue community engagement
  • Start planning next growth channel

This timeline assumes you already have a working product. If you're still building, start the audience-building phase now. By the time you're ready to launch, you'll have an audience waiting.

LinkedIn: Pre-Launch Audience Building

LinkedIn is your pre-launch engine. It's where you build an audience of people who will support your launch before you even announce it.

Most founders ignore LinkedIn until launch day, then post "I built a thing, check it out." That gets 14 likes from your college friends and zero users.

The right approach: spend 4-6 weeks building an audience by sharing your building process, learnings, and insights. By launch day, you have 500-2,000 people who have been following your journey and are excited to try what you built.

Setting Up Your LinkedIn Presence

Before you post anything, optimize your profile for founders and potential users.

Profile headline: Not "Founder at StartupName" but what you actually do. "Building AI tools for content creators" or "Shipping a better project management app for designers." Make it clear what you're working on.

About section: Three paragraphs. What you're building, why it matters, and what stage you're at. Include a call-to-action to follow you for updates.

Featured section: Pin your landing page, a popular post, or a demo video. This is what people see when they visit your profile after seeing your post.

Banner image: Create a simple banner with your app name and value proposition. Free Canva templates work fine.

This takes 30 minutes. Do it once, then focus on posting.

What to Post During Pre-Launch

The best pre-launch content follows a simple formula: share what you're learning while building.

Week 1-2 post ideas:

  • Why you're building this (the problem you experienced)
  • The one feature you're most excited about
  • A design decision you're debating
  • A technical challenge you just solved
  • What you learned from your first 10 user interviews

Week 3-4 post ideas:

  • Beta launch announcement with early results
  • A testimonial from a beta user
  • A metric that surprised you
  • Something you built that didn't work
  • The biggest lesson from your first 50 users

Week 5 post ideas:

  • 5 days until launch
  • 3 days until launch
  • Tomorrow we launch on Product Hunt
  • Launch day announcement with Product Hunt link

The pattern: vulnerability, learnings, progress. Not "look how great we are" but "here's what we're discovering."

This builds an audience because people love following the journey. They want to see if you'll succeed. By launch day, they're invested in your outcome.

If you need help maintaining this posting cadence without spending all day on LinkedIn, Postiv helps founders create and schedule LinkedIn posts with AI. You focus on building, it handles the content calendar.

For more tactical advice on writing posts that actually get engagement, check out how to write LinkedIn posts and how to create a content calendar.

The LinkedIn Launch Post Formula

On launch day, your LinkedIn post needs to do three things: celebrate the milestone, provide value, and drive clicks to Product Hunt.

Here's the formula:

Hook (1-2 lines): The moment you've been building toward "After 4 months of building, we're live on Product Hunt today."

Story (3-4 lines): Why this matters "I spent 2 years manually creating LinkedIn content for my agency. Every Sunday, 3 hours writing posts for the week. I built [Product Name] because I needed it to exist."

What it does (3-5 bullets): Core features, not fluff

  • Feature that solves main problem
  • Feature that saves time
  • Feature that differentiates you

Call-to-action: Direct ask "We're live on Product Hunt right now. If this sounds useful, I'd love your support: [link]"

Social proof (optional): If you have it "Already helped 100+ beta users save 5 hours per week on content."

Keep it under 150 words. People scroll fast. Your goal is to get them to click the Product Hunt link, not read your life story.

Post this at 9 AM in your timezone. LinkedIn's algorithm favors posts that get early engagement, and 9 AM is when your audience is checking LinkedIn with their morning coffee.

Product Hunt: Launch Day Execution

Product Hunt is your launch day anchor. It's where you focus all your energy on one specific day to maximize visibility.

A top 5 Product of the Day finish can bring 2,000-5,000 visitors. A top 1 finish can bring 10,000+. Even a top 10 finish brings meaningful traffic and credibility.

But Product Hunt is not about gaming the system. It's about showing up prepared with a great product and a clear story.

Pre-Launch Preparation (Week 4-5)

Product Hunt rewards preparation. The teams that win spend weeks getting ready.

Create a hunter account if you don't have one. Use it to engage with other launches for 2-3 weeks before your own. Upvote products you genuinely like, leave thoughtful comments. This builds your account's credibility.

Find a hunter (optional but helpful). Hunters are Product Hunt community members with large followings. If a hunter posts your product, their followers see it immediately. Browse top hunters, find one who has launched similar products, and reach out with a personal message. Many will hunt your product if it's good.

Prepare your assets:

  • Tagline: One sentence, under 60 characters. What it does and who it's for. "AI-powered LinkedIn content tool for busy founders."
  • Description: 2-3 paragraphs explaining the problem, your solution, and why it's different. Keep it under 300 words.
  • Gallery: 3-5 images or a video. First image is your thumbnail, make it eye-catching. Show the product in action, not just screenshots of text.
  • First comment: A longer explanation you'll post immediately after launching. This is where you tell your story, explain features in detail, and ask for feedback.

Write your first comment in advance. This is critical. The first comment appears at the top of your launch page, and it's where you control the narrative.

Good first comment structure:

  1. Personal story (2-3 sentences about why you built this)
  2. What it does (3-5 bullet points)
  3. What makes it different (1-2 unique angles)
  4. Special offer for Product Hunt community (discount, extended trial, etc.)
  5. Ask for feedback

Write this in Google Docs. When you launch, copy-paste it immediately.

Schedule for 12:01 AM PST. Product Hunt's day runs from 12:01 AM PST to 11:59 PM PST. Launching right at midnight gives you the full 24 hours to accumulate upvotes. Launching at noon means you only have 12 hours.

You don't have to stay up until midnight. Schedule the launch in advance if you have a hunter posting for you, or set an alarm and take 5 minutes to click "Launch" and post your first comment.

Launch Day Tactics

Product Hunt launch day is a 24-hour sprint. Here's the hour-by-hour playbook.

12:01 AM PST (Midnight):

  • Launch goes live
  • Post your first comment immediately
  • Share on Twitter: "We're live on Product Hunt: [link]"
  • Share in any Slack/Discord communities you're part of (only if relevant and allowed)

6:00 AM PST (Morning):

  • Post to LinkedIn with Product Hunt link
  • Email your list with Product Hunt link and ask for support
  • Message 5-10 close friends/supporters individually and ask them to check it out

9:00 AM PST:

  • Check your ranking. If you're in top 10, you're on track.
  • Respond to every comment on Product Hunt within 15 minutes. Engagement helps ranking.
  • Post to relevant subreddits (see Reddit section below)

12:00 PM PST (Noon):

  • Post to Indie Hackers with Product Hunt link
  • Share an update on LinkedIn thanking supporters
  • Continue responding to every Product Hunt comment

3:00 PM PST:

  • Post to Hacker News (see HN section below)
  • Share milestone updates on Twitter ("Just hit top 5!")
  • DM anyone who supported and thank them personally

6:00 PM PST:

  • Final push: Post to any remaining communities
  • Share on Twitter/LinkedIn one more time
  • Respond to all comments and messages

11:59 PM PST:

  • Launch day ends
  • Screenshot your final ranking
  • Draft a thank-you post for next day

The key pattern: respond to everything, update your audience on progress, and keep momentum going all day.

You cannot automate this. You need to be present, responsive, and grateful. People support founders who show up.

Common Product Hunt Mistakes

Mistake 1: Asking for upvotes directly. Product Hunt's guidelines prohibit asking for upvotes via email, Slack, or social media. You can share your launch link and ask people to "check it out" or "share feedback," but not "upvote." This is a fine line. Err on the side of caution.

Mistake 2: Ignoring comments. Every comment deserves a response within 30 minutes. People who comment are engaged. Thank them, answer their questions, ask follow-up questions. This engagement signals to Product Hunt's algorithm that your launch is active.

Mistake 3: Launching without an email list. If you launch cold with zero audience, you're relying entirely on Product Hunt's organic discovery. Possible, but hard. Build an email list of at least 50-100 people before launch day.

Mistake 4: Launching on Tuesday. Tuesdays and Wednesdays are the most competitive days on Product Hunt. If you're a first-time launcher, consider launching on Thursday or Sunday when there's less competition.

Mistake 5: No special offer. Give the Product Hunt community a reason to try your product today. A discount, extended trial, or exclusive feature access. Make it easy to say yes.

Reddit and Indie Hackers: Community Validation

Reddit and Indie Hackers are where you find your actual target users. These communities are skeptical, brutally honest, and valuable.

They're also where most founders get roasted for spamming. The trick is providing value first, launching second.

Reddit Strategy

Reddit is not a launch platform. It's a community platform. If you show up only to promote your product, you'll get downvoted and banned.

The right approach: join relevant subreddits 2-3 weeks before launch, contribute to discussions, provide value, build karma. Then, when you launch, you've earned the right to share.

Relevant subreddits for app founders:

  • r/SaaS (95k members, friendly to launches if you provide value)
  • r/EntrepreneurRideAlong (900k members, focused on journey)
  • r/IndieBiz (90k members, small business focus)
  • r/IMadeThis (140k members, made for sharing projects)
  • r/SideProject (220k members, perfect for indie hackers)
  • r/Startup_Ideas (160k members, early-stage founders)

Plus any niche subreddits relevant to your specific product. Building a project management tool for designers? Join r/Design. Building a tool for writers? Join r/Writing.

Pre-launch Reddit activity (Weeks 3-4):

  • Join 5-7 relevant subreddits
  • Comment on 2-3 posts per day with helpful insights
  • Answer questions from other founders
  • Share learnings from your building process (without promoting)

This builds your account's credibility and karma. Subreddits often have minimum karma requirements to post. Get that karma by being helpful.

Launch day Reddit post formula:

Different subreddits have different rules. Read them carefully. Some allow direct promotion, others require you to frame it as "I made this, looking for feedback."

Here's a formula that works across most subreddits:

Title: Clear and specific, not clickbait "I built a LinkedIn content tool for founders (feedback welcome)"

Body:

  1. Problem you experienced: "I spent 3 hours every Sunday writing LinkedIn posts for my agency."
  2. What you built: "Built [Product Name] to automate the process with AI."
  3. Current status: "Just launched on Product Hunt today."
  4. Specific ask: "Looking for feedback on the UX and whether this solves a real problem for others."
  5. Link: Include Product Hunt link, not your direct site

Why this works: You're framing it as asking for feedback, not demanding attention. You're sharing your journey, not just promoting. You're transparent about being on Product Hunt.

Timing: Post to Reddit 2-3 hours after your Product Hunt launch goes live. This gives you time to accumulate some upvotes on PH, which provides social proof when Redditors click your link.

Engagement: Respond to every comment within 30 minutes. Reddit rewards active OPs. If someone asks a question and you don't respond, the thread dies.

Indie Hackers Strategy

Indie Hackers is more launch-friendly than Reddit, but the community still values substance over hype.

Pre-launch activity:

  • Create an Indie Hackers account 3-4 weeks before launch
  • Start a "build log" sharing your progress weekly
  • Comment on other founders' posts with helpful feedback
  • Join relevant groups (AI tools, content marketing, etc.)

Launch post on Indie Hackers:

Use the "Milestone" post format. Indie Hackers has specific post types, and Milestone is designed for launches.

Structure:

  • Headline: "[Product Name] - [One-line description]"
  • The problem: 2-3 sentences about the problem you experienced
  • Your solution: What you built and how it works
  • Traction so far: Beta users, revenue, testimonials, anything concrete
  • What you learned: 2-3 insights from building and launching
  • Ask: "Launched on Product Hunt today, would love your feedback: [link]"

Indie Hackers users appreciate transparency. If you're at $0 MRR, say that. If you have 5 users, say that. The community respects honesty.

Timing: Post to Indie Hackers the same day as your Product Hunt launch, mid-morning (9-10 AM PST).

Hacker News Strategy

Hacker News (HN) is the most skeptical, most technical, and most valuable community for developer tools and technical products.

If your app is not technical or developer-focused, skip HN. The community will downvote anything that feels like marketing.

If your app is technical, HN can drive massive traffic, but only if you do it right.

Show HN guidelines:

  • Must be something you made
  • Must be ready to use (not a landing page)
  • Must be interesting to hackers
  • Cannot be marketing-speak

Show HN post formula:

Title: "Show HN: [Product Name] - [Technical description]" Example: "Show HN: TypeStream - Real-time collaborative code editor built with CRDTs"

First comment (required): Post a comment on your own thread immediately after submitting. Explain what you built, what's technically interesting, and what feedback you're looking for. Be specific and humble.

Timing: Post to HN mid-afternoon (2-3 PM PST) on launch day. This gives it time to gain traction during US evening hours.

Engagement: Respond to every comment, especially critical ones. HN users respect founders who engage with technical feedback and don't get defensive.

Warning: HN can be brutal. If your product is half-baked, they'll tell you. If your landing page has marketing fluff, they'll mock it. Only post to HN if you're ready for honest, unfiltered feedback.

For more tactics on getting your first users across multiple channels, see how to get users for my app.

Twitter/X: Amplification and Real-Time Updates

Twitter is your real-time amplification channel. It's where you share launch updates, celebrate milestones, and engage with supporters throughout the day.

Twitter doesn't drive as much direct traffic as Product Hunt or LinkedIn, but it amplifies everything else. When someone sees your Product Hunt launch, then sees your Twitter updates, then sees your LinkedIn post, they're 3x more likely to sign up.

Pre-Launch Twitter Presence

If you don't have a Twitter presence, start building one 2-3 weeks before launch.

Profile setup:

  • Bio: "Building [Product Name] - [value prop]. Launching on Product Hunt [date]."
  • Pinned tweet: A thread about what you're building and why

Pre-launch tweets (2-3 per week):

  • Behind-the-scenes of building
  • Technical challenges you solved
  • Screenshots of the product
  • Testimonials from beta users
  • Countdown to launch ("Launching in 7 days")

Build relationships: Reply to other founders, congratulate other launches, join conversations. Twitter's algorithm favors accounts that engage.

Launch Day Twitter Strategy

On launch day, tweet 5-7 times. This sounds like a lot, but your followers are in different timezones and Twitter's feed is fast-moving.

Tweet 1 (Midnight PST): "We're live on Product Hunt: [link]"

Tweet 2 (Morning, 9 AM PST): Thread format "After 4 months of building, we just launched [Product Name] on Product Hunt.

Here's what we built and why: [thread with 4-5 tweets explaining problem, solution, features, ask for support]"

Tweet 3 (Noon): Milestone update "We're in the top 5 on Product Hunt right now. Thank you to everyone who checked it out. If you haven't yet: [link]"

Tweet 4 (Afternoon, 3 PM PST): Social proof "Just hit 100 signups in the first 12 hours. Here's what people are saying: [screenshot of testimonial or comment]"

Tweet 5 (Evening, 6 PM PST): Final push "Final hours of our Product Hunt launch. If you've been thinking about checking it out, now's the time: [link]"

Tweet 6 (End of day): Results "We finished #3 Product of the Day on @ProductHunt. Thank you to everyone who supported. [Screenshot of ranking]"

Tweet 7 (Next day): Learnings "Launch day reflections (a thread): [What worked, what didn't, what you learned]"

Twitter Engagement Tactics

Reply to everyone: When someone congratulates you, thank them. When someone asks a question, answer it. Twitter rewards engagement.

Quote tweet supporters: When someone tweets about your launch, quote tweet it with a thank you. This shows your audience that you appreciate support.

Tag relevant accounts: If you used tools or frameworks to build your product, tag them. "Built with @vercel and @nextjs" can get their community's attention.

Use hashtags sparingly: 1-2 relevant hashtags per tweet. #BuildInPublic and #Startup work. Don't spam 10 hashtags.

Post screenshots: Tweets with images get 2x more engagement. Share screenshots of your product, your Product Hunt page, testimonials, metrics.

Multi-Channel Coordination: The Launch Day Schedule

The power of multi-channel launches is coordination. Each channel supports the others.

Here's the exact schedule for launch day, with timestamps:

12:01 AM PST:

  • Product Hunt launch goes live
  • Post first comment on Product Hunt
  • Tweet: "We're live on Product Hunt: [link]"

6:00 AM PST:

  • Email your list with Product Hunt link
  • DM 5-10 close supporters asking for feedback

9:00 AM PST:

  • Post to LinkedIn with Product Hunt link
  • Tweet launch thread
  • Message relevant Slack/Discord communities (if allowed)

10:00 AM PST:

  • Post to Indie Hackers
  • Post to r/SideProject and r/IMadeThis
  • Respond to all Product Hunt comments

12:00 PM PST:

  • Post to r/SaaS (if B2B product)
  • Share milestone update on Twitter
  • Respond to all comments across all channels

2:00 PM PST:

  • Post to Hacker News (if technical product)
  • Post to niche subreddits relevant to your product
  • Update LinkedIn with traction numbers

3:00 PM PST:

  • Tweet progress update with screenshot
  • Respond to all comments
  • Thank supporters personally via DM

6:00 PM PST:

  • Final Twitter push
  • Final LinkedIn update
  • Last check of all Product Hunt comments

9:00 PM PST:

  • Respond to any remaining comments
  • Prep thank-you posts for next day

Next day (9 AM):

  • Post results to LinkedIn: "We finished #X on Product Hunt. Here's what we learned."
  • Tweet results thread
  • Post launch retrospective to Indie Hackers

This schedule keeps you busy all day. Block your calendar. Cancel meetings. This is your launch day.

If you're coordinating a team, assign channels. One person owns Product Hunt responses, another owns Reddit, another owns Twitter. Don't try to do everything yourself.

Post-Launch: Turning Visitors Into Users

Launch day brings traffic. Post-launch turns traffic into users and users into customers.

Most founders celebrate their Product Hunt ranking, then forget about everyone who signed up. The real work starts after launch day.

Week 1 Post-Launch Actions

Day 1 (Launch day): Respond to everything, collect feedback, fix critical bugs.

Day 2: Personal thank-you campaign

  • Email everyone who signed up, personally
  • Thank supporters on Twitter/LinkedIn publicly
  • Post a "Thank you + what we learned" post

Day 3-4: Feedback analysis

  • Read every piece of feedback from Product Hunt, Reddit, email
  • Identify the top 3 most-requested features or fixes
  • Share what you're prioritizing based on feedback

Day 5-7: First iteration

  • Ship the quick fixes from feedback
  • Email users about improvements: "You asked for X, we just shipped it"
  • Post updates showing you're listening and iterating

Building Momentum Post-Launch

Launch day is not the end. It's the beginning of your growth engine.

Continue LinkedIn posting: Don't go silent after launch. Post 2-3x per week about what you're building, metrics, learnings. Keep the audience engaged.

Share metrics transparently: "Week 1 post-launch: 500 signups, 180 active users, $200 MRR. Here's what's working and what's not." People love following the journey.

Turn launch into content: Your launch process is valuable content. Write about what worked, what didn't, what you'd do differently. This brings new visitors and establishes you as someone who knows how to launch.

Engage with your users: Reply to every support email personally. Ask users for feedback calls. Build relationships with your first 100 users. They're your foundation.

Double down on what worked: If LinkedIn drove 50% of your signups, post more on LinkedIn. If Reddit brought your most engaged users, spend more time in Reddit communities. Follow the signal.

For more specific tactics on different marketing channels post-launch, check out indie hacker marketing and how to market my app.

Tools and Resources for Launch

You don't need fancy tools to launch, but a few key resources make the process smoother.

Pre-Launch:

  • Landing page: Carrd, Webflow, or Framer for quick landing pages
  • Email collection: ConvertKit, Buttondown, or Loops for beta signups
  • Content scheduling: Postiv for LinkedIn posts, Buffer for Twitter
  • Analytics: PostHog or Plausible for privacy-friendly analytics

Launch Day:

  • Product Hunt assets: Figma or Canva for graphics
  • Screenshot tools: CleanShot X (Mac) or ShareX (Windows) for clean screenshots
  • Screen recording: Loom for demo videos
  • Link tracking: Bitly or Short.io to track which channels drive traffic

Post-Launch:

  • User feedback: Typeform or Tally for feedback surveys
  • Support: Crisp or Intercom for customer messages
  • Metrics: Fathom or Plausible for privacy-respecting analytics
  • CRM: Notion or Airtable for tracking user conversations

Communities to join:

  • Indie Hackers (indehackers.com)
  • Product Hunt Ship (for launch prep and beta users)
  • MegaMaker Club (megamaker.co)
  • WIP.co (work in progress community)
  • r/SideProject and r/IndieBiz on Reddit

Most of these have free tiers. Don't spend money on tools until you're making money.

Common Launch Mistakes and How to Avoid Them

After watching hundreds of launches, these are the mistakes that kill momentum:

Mistake 1: Launching too early Your product doesn't need to be perfect, but it needs to work. If core features are broken or the UX is confusing, you get one chance at a first impression. Wait until it's ready.

Mistake 2: No email list Launching cold with zero audience means you're starting from scratch on launch day. Build an email list of at least 50 people before launch. They're your initial momentum.

Mistake 3: Posting and ghosting You post your Product Hunt link, then disappear. Comments go unanswered. People feel ignored. Stay engaged all day. Respond to everything.

Mistake 4: Spamming communities Posting the same launch announcement to 20 subreddits in 10 minutes gets you banned. Customize your message for each community, follow their rules, provide value.

Mistake 5: No follow-up Launch day ends, and you never email your signups again. They forget you exist. Follow up within 48 hours, then stay in touch weekly.

Mistake 6: Ignoring feedback Users tell you what's broken or confusing, and you ignore it because you're already planning the next feature. Listen to your early users. They're telling you how to improve.

Mistake 7: Comparing to viral launches You see someone hit #1 on Product Hunt with 10,000 upvotes and feel like you failed with 200 upvotes. Most launches are not viral. 200 engaged users is a great start.

Mistake 8: Burning out on launch day You stay up for 36 hours straight trying to respond to everything. You crash the next day. Pace yourself. Sleep. This is a marathon, not a sprint.

The Bottom Line

A successful app launch is not a single moment. It's a coordinated campaign across multiple channels over multiple weeks.

Start building your audience on LinkedIn 4-6 weeks before launch. Share your journey, provide value, create anticipation. By launch day, you have 500-2,000 people who care about what you're building.

Prepare your Product Hunt launch assets weeks in advance. Write your first comment, create your gallery, line up supporters. Launch at midnight PST to get the full 24 hours.

Engage authentically on Reddit and Indie Hackers by contributing value first, launching second. Don't spam. Provide genuine insights and ask for feedback.

Use Twitter to amplify everything in real-time. Share updates, celebrate milestones, thank supporters. Keep the momentum visible.

Coordinate all channels on launch day with a clear schedule. Each channel feeds the others. LinkedIn drives Product Hunt upvotes. Product Hunt gives you credibility on Reddit. Reddit brings engaged users.

Follow up relentlessly post-launch. Turn signups into active users, users into customers, customers into advocates.

The founders who succeed at launches don't have magic. They have a plan, they execute it consistently across channels, and they stay engaged with everyone who shows up.

If you're building in public and need help maintaining consistent LinkedIn presence without it consuming all your time, Postiv helps you create and schedule posts with AI. Start with a $1 trial, and focus on building while your content calendar runs itself.

Now go build your launch plan. Pick your launch date, work backward to create your timeline, and start building your audience today.

Your app deserves more than 47 visitors and 3 signups. Give it a real launch.

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