What we are looking at
Beehiiv is one of those companies where you cannot open LinkedIn without seeing someone from their team in your feed. The CEO sharing revenue numbers. The COO commenting on everything. The Head of People posting hiring updates. It feels coordinated without feeling corporate.
We pulled LinkedIn data from a selection of their most active team members to find out what is actually going on. How often do they post? What kind of content works? Most importantly, how does the team work together to amplify each other?
Beehiiv has 100+ employees. We analyzed a selection of their most active profiles, so there are likely more people posting and amplifying that we did not cover here. But these profiles paint a clear picture of the strategy.
Methodology: this breakdown uses publicly visible LinkedIn activity, profile information, and engagement counts from the profiles named below. It does not use private account data.
The Beehiiv LinkedIn profiles that matter
The power is not that every person posts the same message. The power is that each person owns a different role in the story.
Tyler Denk
CEO & Co-Founder · 63,800+ followers
The engine of the entire operation.
Tyler mixes personal founder stories with transparent company metrics. His content is not polished corporate comms. It reads like a founder talking to other founders. About 75% of his posts mention beehiiv directly, but the company is woven into personal narratives instead of being the only point.
His best-performing hooks are either contrarian opinions, vulnerability, or specific numbers. Never generic. Never corporate. Always something you would stop scrolling for.
What makes Tyler effective is radical transparency. He shares exact revenue numbers: $13M to $23M ARR growth, a $2M MRR milestone, and $34M annualized revenue. Most founders hide these. Tyler makes them the headline.
His content mix
- Company milestones with exact numbers, including ARR, MRR, and headcount
- Personal stories about burnout, lifestyle, and founder life
- Hot takes and polarizing opinions
- Product launches and feature updates
- Newsletter promotion for Big Desk Energy
- Newsjacking with a beehiiv angle
Dan Krenitsyn
COO · 8,200+ followers
Tyler's primary amplifier and beehiiv's second voice.
What makes Dan interesting is not just his own posts. It is his role as Tyler's amplifier. Dan commented on Tyler's posts 66 times. That is roughly every other Tyler post. This is not casual engagement. It is a deliberate strategy to boost Tyler's content in the algorithm.
His best post was the story of doing 100 one-on-ones when he joined as Chief of Staff. It pulled 2,023 likes and 123 comments because it made operations feel human.
Dan posts his own content and systematically amplifies Tyler. This is the COO-as-amplifier model. Dan does not need to be a content machine himself. His primary LinkedIn job is making sure Tyler's posts get early engagement from a high-authority account.
Dan's content approach
- Short posts, usually 48 to 85 words
- beehiiv metrics from an operational perspective
- Industry commentary on acquisitions and trends
- Hiring posts that feel personal, not corporate
- A ramp from one post per month to five to seven posts per month
Wendy McMahon
Advisor, ex-CBS News CEO · 41,900+ followers
The authority play.
Wendy is beehiiv's strategic advisor and former CEO of CBS News. Her LinkedIn presence serves a completely different purpose than Tyler or Dan's. She brings credibility and reach from a different audience.
Her content is barely about beehiiv. Only 20% of her posts mention the company. The rest is about media industry leadership, personal stories, and career pivots.
The lesson is simple: a high-profile advisor who actively posts on LinkedIn extends your brand into networks you could never reach organically.
Her strategic role
- Builds authority from outside the startup echo chamber
- Uses a longer, more formal writing style
- Reaches media executives and operators Tyler does not naturally reach
- Makes beehiiv feel credible beyond the founder's own audience
Isidora Torres
Head of People Operations · 4,400+ followers
The employer brand builder.
Isidora is the team's employer branding engine. Her posts are about hiring, team culture, company milestones, and her own professional journey.
She is not selling the product. She is selling the team. Her content makes beehiiv look like a place you would want to work.
What makes her unique
- Bilingual content in English and Spanish
- Hiring posts written in a personal, enthusiastic tone
- Culture-first updates around team milestones and personal moments
- A clear bridge into the Latin American talent market
Jess Coppinger
Head of Customer Support · 2,400+ followers
A quiet, high-impact voice.
Jess does not post often, but when she does, she gets disproportionate engagement, especially on comments. Her hiring posts for the support team consistently pull 350 to 460 likes.
Her tone is warm, casual, and community-first. She mixes professional content with personal moments, which turns the comments section into a real conversation.
You do not need to post a lot to be valuable in a team LinkedIn strategy. Jess posts roughly once per month but drives hiring applications and builds community.
What she adds
- Support team hiring posts
- Warm personal updates that create comment threads
- Visible comments on Tyler's posts
- Community trust from a customer-facing leader
Jacob Schonberger
Head of Strategy & Ops, Ad Network · 7,400+ followers
The business builder.
Jacob is the most beehiiv-focused poster on the team. His content centers on the Ad Network side of the business: partnerships, revenue milestones, conference appearances, and hiring.
His top post announced that Swapstack had been acquired by beehiiv. It worked because it was both a company update and a personal milestone.
Jacob is the team's B2B relationship builder on LinkedIn. His posts target newsletter operators, media buyers, and potential ad network partners.
His strategic lane
- Partnership announcements
- Ad Network milestones
- Conference and market presence
- Hiring for the commercial side of the business
Daniel Berk
Senior Manager, Sales · 26,500+ followers
beehiiv's first sales hire turned LinkedIn evangelist.
Daniel discovered beehiiv, became obsessed, and DMed CEO Tyler Denk. Over nine months, he maintained roughly 240 touchpoints with Denk before getting hired.
His LinkedIn is essentially a sales engine. He tells the story of how he got hired, shows customer outcomes, demos the product, and uses beehiiv himself.
Daniel also runs businesses outside beehiiv, including a podcast and a local newsletter, both built on beehiiv. He is a living case study for the product he sells.
His content approach
- Product evangelism like 10 reasons to use beehiiv
- Customer stories, including newsletter operators making $80,000 per year
- Behind-the-scenes hustle from selling to newsletter creators
- Product demos that show how easy the platform is to use
J.T. Levin
VP of Sales · 6,100+ followers
The sales leader who leads by posting.
J.T. joined beehiiv in early 2025 as VP of Sales, and he has been posting consistently since. His content is a mix of product launches, hiring, and industry commentary, always from a sales leader's perspective.
He amplifies every major product launch and uses hiring posts as content. He consistently positions beehiiv as a high-energy company that is always recruiting.
The sales leadership pattern
- Product launches from a commercial perspective
- Hiring as proof of company momentum
- Industry commentary tied back to beehiiv
- Visible leadership before prospects ever book a call
Kanishka K.
Content Strategist · Content & Marketing
The data storyteller who powers beehiiv's content engine.
Kanishka has been at beehiiv for more than three years, one of the longest-tenured team members. She joined through a cold email to Tyler Denk and has helped build the content system that now drives millions of impressions per month.
She does not post for reach alone. She posts to establish beehiiv as the authority on newsletter data. When she shares that paid subscriptions on beehiiv earned $19M in 2025, up 138% from 2024, that becomes content the newsletter industry can reference.
Her role in the strategy
- Turns company data into public authority
- Creates source material other team members can amplify
- Owns the newsletter industry narrative
- Makes beehiiv feel like the category data source
Dane Miller
Account Executive · Sales
The sales rep who just started posting.
Dane is an example of what it looks like when a team member starts their LinkedIn journey. He is new to posting consistently and is finding his voice.
His early posts mix product launch reposts and genuine reactions, like his comment on beehiiv's Winter Release: I work here and still was not prepared for how much we dropped today.
Every team LinkedIn strategy needs people willing to take that first step. Dane is taking it right now.
Why he matters
- Shows the starting point for team participation
- Amplifies launches from a frontline sales role
- Adds believable team excitement
- Represents the next wave of employee voices
The sales and partnerships pattern
Ryan Gilbert is one example of a newer employee voice at beehiiv. More broadly, the sales and partnerships team is unusually visible on LinkedIn, turning product launches, customer stories, and partner moments into distribution.
Why sales voices matter
Beehiiv's sales and partnerships department is disproportionately active on LinkedIn. This is not accidental. In B2B SaaS, your sales team is your front line on LinkedIn.
J.T. Levin: product launches, hiring, partnerships
Daniel Berk: product evangelism and customer stories
Jacob Schonberger: B2B partnerships and ad network milestones
Dane Miller: product amplification and early sales voice
Ryan Gilbert: Media Collective and newer employee voice
Top 10 Beehiiv LinkedIn posts of all time
Eight of the top ten posts are from Tyler Denk. Dan breaks in at number two. Wendy appears at number ten. The pattern is clear: founder narrative leads, but team voices extend the reach.
| # | Likes | Comments | Author | Hook |
|---|---|---|---|---|
| 1 | 4,058 | 340 | Tyler Denk | Fully remote over mandatory in-office is a hill I will die on. |
| 2 | 2,023 | 123 | Dan Krenitsyn | 100 1:1s |
| 3 | 1,391 | 266 | Tyler Denk | I've been burnt out for 5 years. |
| 4 | 1,016 | 120 | Tyler Denk | Thinking about everyone impacted by the layoffs at The Washington Post. |
| 5 | 975 | 111 | Tyler Denk | being single again just unlocked a new acquisition channel |
| 6 | 967 | 139 | Tyler Denk | Email has been dying since the 1990s |
| 7 | 912 | 190 | Tyler Denk | We just unveiled the biggest product updates in beehiiv history |
| 8 | 858 | 222 | Tyler Denk | beehiiv just crossed $2M MRR |
| 9 | 840 | 256 | Tyler Denk | what not to do as a startup: |
| 10 | 726 | 100 | Wendy McMahon | Later today, I'm sitting down with Marie Claire |
The number one post is a polarizing opinion about remote work, not a product update.
Posts with exact numbers like MRR, ARR, and employee count dominate the list.
The most commented post calls out another company by name.
Vulnerability wins. Burnout, personal struggles, and honest takes outperform polished announcements.
The amplification strategy is the real playbook
The most interesting thing about beehiiv's LinkedIn presence is not who posts. It is what happens after someone posts.
The commenting network
We found over 120 team-member-to-team-member comment interactions in the data. 75% of Tyler's posts receive at least one comment from a team member. That is not organic. That is a system.
Cast of characters: the table includes senior leaders, founders, sales, partnerships, and team members who appear repeatedly in public comment threads.
| Who comments | On whose posts | Times |
|---|---|---|
| Dan Krenitsyn, COO | Tyler Denk | 66x |
| Daniel Bae, CFO | Tyler Denk | 30x |
| Noah Pryor, CTO | Tyler Denk | 16x |
| Brian Bishop, Biz Dev | Tyler Denk | 13x |
| Jacob Hurd, Co-Founder | Tyler Denk | 10x |
| Jacob Schonberger | Tyler Denk | 10x |
| Andrew MacMannis, VP Sales | Tyler Denk | 10x |
| Tyler Denk | Dan Krenitsyn | 21x |
| Tyler Gillespie | Dan Krenitsyn | 21x |
| Dan Krenitsyn | Isidora Torres | 9x |
The company page comments like a person
The beehiiv company page commented on team members' posts 54 times, including 26 times on Tyler's posts alone. The comments are informal and playful, not corporate bot-speak.
One strong post becomes a team distribution event.
This is not about everyone creating content. It is about one person's content reaching maximum distribution through systematic team engagement.
Tyler posts
Dan comments within minutes
Daniel Bae and Noah comment
beehiiv company page reacts
3-5 team members repost milestones
Extended network sees it multiple times
The content types that win and lose
The winning formats all have a reason to exist in the feed. They either ride existing attention, expose real numbers, or give people a strong opinion to react to.
| Content type | Avg likes | Why it works |
|---|---|---|
| Newsjacking | 272 | Rides existing attention waves |
| Product updates with metrics | 242 | Transparent numbers, not feature lists |
| Milestones | 230 | People root for growth stories |
| Hot takes | 224 | Polarizing opinions force reactions |
| Personal stories | 217 | Vulnerability cuts through noise |
The team branding: that bee in their names
One of the most visible elements of beehiiv's LinkedIn presence is the bee emoji in team members' names. You have probably noticed it scrolling your feed.
It works as a tribal identifier. When you see it in someone's name, you immediately associate them with beehiiv. It is subtle brand reinforcement that costs nothing and works all day.
But it is not enforced. Some of the most senior people, including the COO, CFO, and CTO, do not use it. That makes it feel organic rather than mandated.
The actual pattern
Tyler Denk, Jacob Hurd, Andrew MacMannis, Eric Abis, Jess Coppinger, Olivia Carney, Preeya Goenka, and Jacob Schonberger.
Dan Krenitsyn, Daniel Bae, Noah Pryor, and Wendy McMahon.
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What you can steal from this
You do not need beehiiv's brand, audience, or headcount to copy the operating system. Start with the pieces your team can run consistently.
Your sales team should be your most active posters
beehiiv's sales and partnerships team is disproportionately active on LinkedIn. When sales reps are visibly passionate about the product, every prospect who checks their profile before a call sees authenticity, not a pitch deck.
Different people need different roles
Tyler handles the company narrative and hot takes. Dan amplifies and tells operational stories. Wendy brings authority. Isidora builds employer brand. Jess builds community. Jacob targets B2B partners. Daniel Berk evangelizes the product.
Commenting is the strategy nobody talks about
Dan Krenitsyn commented on Tyler's posts 66 times. That is not just being supportive. Early comments from high-authority accounts signal to LinkedIn that content is worth distributing.
Transparency is the unfair advantage
Tyler sharing exact ARR numbers is not common. Transparency makes beehiiv's content shareable. People screenshot those numbers, reference them, and turn them into their own talking points.
Turn the Beehiiv playbook into your team's workflow
Beehiiv's system works because it is not one person trying to carry the whole brand. It is a team content strategy with roles, formats, comments, and a repeatable cadence. Postiv is built for exactly that workflow.